Three product marketers working in genuinely different conditions, a listed enterprise, a fast scale-up, and a business that can't touch customer data without a compliance sign off, each take the stage alone for ten minutes. No shared script, no panel smoothing their answers over. Each one says exactly what they tried with AI, what actually worked, and what they quietly shut down. Then all three come back up together for fifteen minutes of open Q&A, so the room can press them on it directly. Attendees walk away with: - A concrete AI use case each speaker killed after rolling it out, and the real reason it didn't survive contact with their team - What genuinely moved a number their leadership cares about, not what looked good in a vendor demo - How company size and regulatory exposure change which AI bets are worth making first, so attendees can size their own next move against a peer in a similar spot