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Vijay
Shankar
Senior Director, AI Product Marketing
RingCentral
Vijai Shankar is Senior Director of AI Product Marketing at RingCentral, where he's focused on bringing AI-driven approaches to the product marketing function. He brings two decades of executive experience across enterprise product marketing and GTM strategy, most recently as Vice President of Product Marketing at Syndigo, where he led Product, Content, and Corporate Marketing teams across GTM strategy, positioning, messaging, competitive intelligence, and win/loss analysis. He also runs his own advisory practice, Shankar GTM Advisory, partnering with enterprise CMOs and marketing executives on AI-driven GTM strategy, market analysis, and category leadership, and has consulted for companies including Coupa on competitive intelligence and market analysis for their enterprise software portfolio.
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21 January 2027 09:15 - 09:45
Same headcount, different job: the AI-first PMM function
Nobody is handing out extra headcount this year, but the job has changed shape underneath you. Most teams respond by bolting AI onto existing roles, which leaves everyone doing their old job plus a second one supervising a model. More output, no more capacity, and a fair amount of quiet resentment. This is for PMMs who would rather redesign their own remit than wait for someone above them to do it, whether you run a team or just your own patch of the function. What you'll take back: - A way to sort your current workload into work to keep, work to supervise and work to hand over entirely - The skills worth building now that the first draft is free - How to make the case for a redesigned remit without asking for budget