In an AI-native world, launching never stops. Now something ships every week, sometimes every day, and every release needs to be sized, staffed, enabled and announced. At Eve, a legal AI company that ships constantly, we decided to solve the problem with AI itself. We turned our launch playbook into a series of integrated launch workflows that handles the heavy lifting of running a launch: tiering, the bill of materials, cross functional owners, timelines and first drafts. That frees our team to focus on the positioning and messaging that are the source code of every launch. This session covers how we built it, where we drew the line between the bot's work and ours, and what we'd do differently. You'll leave knowing which parts of your launch process to hand to AI and which to keep.