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January 28, 2026
Washington

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What's on
Main stage
Networking & Exhibition
Product Marketing Summit Washington, D.C.
Product Marketing Summit Washington, D.C.
Product Marketing Summit Washington, D.C.
08:00
Networking & Exhibition
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Zach Messler, Messaging & Positioning Expert, zachmessler.com
See the details
09:15
Main stage
The PMM glow-up: Redefining what to own and how to drive impact
Sara Morgan, Head of Product Marketing, Bloomberg Industry Group
See the details
09:45
Main stage
PMM metrics: The art & science of measuring what leadership actually cares about
See the details
10:15
Main stage
The beating heart of GTM: Driving new product success with strategy and creativity
Melissa Fenner, Senior Director, Global GTM Strategy, DocuSign
See the details
10:45
Networking & Exhibition
Coffee break
See the details
11:15
Main stage
One story, many chapters: Shaping consistent narratives through rapid launches
Marisa Banigan, VP, Product Marketing, Cloudability & FinOps, Apptio, an IBM Company
See the details
11:45
Main stage
Power skills for PMMs: Harnessing EQ and IQ for impact and success
See the details
12:15
Main stage
Fireside chat | The growth-minded PMM: Owning strategy, enabling sales, and driving impact
Mariya Cherk, Head of Growth, Product Marketing, Sage
See the details
12:45
Networking & Exhibition
Lunch break
See the details
13:45
Main stage
Networking roundtables: Sharing insights to power PMM impact
See the details
14:30
Main stage
Panel | The future is now: Driving innovation with AI, insights, and creativity
Effie Calandra, Director, Product Marketing, SAP
Reesha Sodha, Associate Director, Product Marketing & Growth, Spotify
See the details
15:15
Networking & Exhibition
Coffee break
See the details
15:45
Main stage
Talk the talk: Harnessing thought leadership to boost PMM impact
See the details
16:15
Main stage
From 'meh' to must-have: How PMMs can turn enablement into adoption
Tasha Birdwell, AVP, Product Marketing, dormakaba
See the details
16:45
Main stage
Chairperson closing remarks
See the details
17:00
Networking & Exhibition
Happy hour sponsored by Product Marketing Alliance
See the details
What's on
Main stage
Networking & Exhibition
Product Marketing Summit Washington, D.C.
Product Marketing Summit Washington, D.C.
Product Marketing Summit Washington, D.C.
08:00
Networking & Exhibition
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Zach Messler, Messaging & Positioning Expert, zachmessler.com
See the details
09:15
Main stage
The PMM glow-up: Redefining what to own and how to drive impact
Sara Morgan, Head of Product Marketing, Bloomberg Industry Group
See the details
09:45
Main stage
PMM metrics: The art & science of measuring what leadership actually cares about
See the details
10:15
Main stage
The beating heart of GTM: Driving new product success with strategy and creativity
Melissa Fenner, Senior Director, Global GTM Strategy, DocuSign
See the details
10:45
Networking & Exhibition
Coffee break
See the details
11:15
Main stage
One story, many chapters: Shaping consistent narratives through rapid launches
Marisa Banigan, VP, Product Marketing, Cloudability & FinOps, Apptio, an IBM Company
See the details
11:45
Main stage
Power skills for PMMs: Harnessing EQ and IQ for impact and success
See the details
12:15
Main stage
Fireside chat | The growth-minded PMM: Owning strategy, enabling sales, and driving impact
Mariya Cherk, Head of Growth, Product Marketing, Sage
See the details
12:45
Networking & Exhibition
Lunch break
See the details
13:45
Main stage
Networking roundtables: Sharing insights to power PMM impact
See the details
14:30
Main stage
Panel | The future is now: Driving innovation with AI, insights, and creativity
Effie Calandra, Director, Product Marketing, SAP
Reesha Sodha, Associate Director, Product Marketing & Growth, Spotify
See the details
15:15
Networking & Exhibition
Coffee break
See the details
15:45
Main stage
Talk the talk: Harnessing thought leadership to boost PMM impact
See the details
16:15
Main stage
From 'meh' to must-have: How PMMs can turn enablement into adoption
Tasha Birdwell, AVP, Product Marketing, dormakaba
See the details
16:45
Main stage
Chairperson closing remarks
See the details
17:00
Networking & Exhibition
Happy hour sponsored by Product Marketing Alliance
See the details
What's on
Main stage
Networking & Exhibition
Product Marketing Summit Washington, D.C.
Product Marketing Summit Washington, D.C.
Product Marketing Summit Washington, D.C.
08:00
Networking & Exhibition
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Zach Messler, Messaging & Positioning Expert, zachmessler.com
See the details
09:15
Main stage
The PMM glow-up: Redefining what to own and how to drive impact
Sara Morgan, Head of Product Marketing, Bloomberg Industry Group
See the details
09:45
Main stage
PMM metrics: The art & science of measuring what leadership actually cares about
See the details
10:15
Main stage
The beating heart of GTM: Driving new product success with strategy and creativity
Melissa Fenner, Senior Director, Global GTM Strategy, DocuSign
See the details
10:45
Networking & Exhibition
Coffee break
See the details
11:15
Main stage
One story, many chapters: Shaping consistent narratives through rapid launches
Marisa Banigan, VP, Product Marketing, Cloudability & FinOps, Apptio, an IBM Company
See the details
11:45
Main stage
Power skills for PMMs: Harnessing EQ and IQ for impact and success
See the details
12:15
Main stage
Fireside chat | The growth-minded PMM: Owning strategy, enabling sales, and driving impact
Mariya Cherk, Head of Growth, Product Marketing, Sage
See the details
12:45
Networking & Exhibition
Lunch break
See the details
13:45
Main stage
Networking roundtables: Sharing insights to power PMM impact
See the details
14:30
Main stage
Panel | The future is now: Driving innovation with AI, insights, and creativity
Effie Calandra, Director, Product Marketing, SAP
Reesha Sodha, Associate Director, Product Marketing & Growth, Spotify
See the details
15:15
Networking & Exhibition
Coffee break
See the details
15:45
Main stage
Talk the talk: Harnessing thought leadership to boost PMM impact
See the details
16:15
Main stage
From 'meh' to must-have: How PMMs can turn enablement into adoption
Tasha Birdwell, AVP, Product Marketing, dormakaba
See the details
16:45
Main stage
Chairperson closing remarks
See the details
17:00
Networking & Exhibition
Happy hour sponsored by Product Marketing Alliance
See the details

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