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January 28, 2026
Washington

This year's
full agenda

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What's on
Main stage
Networking & Exhibition
January 30
January 30
January 30
08:00
Networking & Exhibition
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Alex Virden, Product Marketing & GTM Strategy Expert & Founder, Virdical
See the details
09:15
Main stage
Unlocking growth with the product marketing operating system
Axel Kirstetter, Vice President, Global Product Marketing, Guidewire Software
Erin Parkins, Principal Product Marketing Manager, Strategy and Operations, Guidewire Software
See the details
09:45
Main stage
Lessons from the trenches: Launching AI products in the real world
Anna Startseva, Director, Product Marketing, Freshworks
See the details
10:15
Main stage
From great content to great conversation: Bridging (finally) the marketing/sales divide
Tim Pollard, CEO, Oratium
See the details
11:00
Networking & Exhibition
Coffee break
See the details
11:30
Main stage
Unlocking growth: Positioning product marketing as a revenue-driving engine
Michelle Cipollone, VP, Product Marketing, Deltek
See the details
12:00
Main stage
A deep dive into strategic win-loss analysis
Brady Tengberg, Head of Client Success and Program Delivery, Clozd
See the details
12:30
Main stage
Fireside chat | Metrics, roadmaps, and growth: Where product marketing meets product management
Brian Dreyer, Director, Product Marketing, Skan
Somesh Chablani, Global Head of Go-to-Market, Capital Markets, FIS
See the details
13:00
Networking & Exhibition
Lunch break
See the details
14:00
Main stage
Networking roundtables: Navigating the product marketing landscape
Matt Gunn, VP, Global Marketing & Communications, APL Logistics
Linda Franklin, Senior Product Marketing Manager, Experian
Alex Virden, Product Marketing & GTM Strategy Expert & Founder, Virdical
Michele Nieberding, Director of Product Marketing, Treasure Data
See the details
14:45
Main stage
From the market to the hill: How marketing to government can inspire creative approaches to product marketing
Meghan McNamara, AVP, Product Marketing, Deloitte Consulting
See the details
15:15
Networking & Exhibition
Coffee break
See the details
15:45
Main stage
Panel | Failure to launch: Lessons from product marketing missteps
Matt Gunn, VP, Global Marketing & Communications, APL Logistics
Linda Franklin, Senior Product Marketing Manager, Experian
Somesh Chablani, Global Head of Go-to-Market, Capital Markets, FIS
Michele Nieberding, Director of Product Marketing, Treasure Data
See the details
16:30
Main stage
Accelerating success: Strategic approaches to building PMM teams
Chris Radanovic, Director, Product Marketing, Infobip
See the details
17:00
Main stage
Chairperson closing remarks
See the details
17:10
Networking & Exhibition
Happy hour sponsored by Product Marketing Alliance
See the details
What's on
Main stage
Networking & Exhibition
January 30
January 30
January 30
08:00
Networking & Exhibition
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Alex Virden, Product Marketing & GTM Strategy Expert & Founder, Virdical
See the details
09:15
Main stage
Unlocking growth with the product marketing operating system
Axel Kirstetter, Vice President, Global Product Marketing, Guidewire Software
Erin Parkins, Principal Product Marketing Manager, Strategy and Operations, Guidewire Software
See the details
09:45
Main stage
Lessons from the trenches: Launching AI products in the real world
Anna Startseva, Director, Product Marketing, Freshworks
See the details
10:15
Main stage
From great content to great conversation: Bridging (finally) the marketing/sales divide
Tim Pollard, CEO, Oratium
See the details
11:00
Networking & Exhibition
Coffee break
See the details
11:30
Main stage
Unlocking growth: Positioning product marketing as a revenue-driving engine
Michelle Cipollone, VP, Product Marketing, Deltek
See the details
12:00
Main stage
A deep dive into strategic win-loss analysis
Brady Tengberg, Head of Client Success and Program Delivery, Clozd
See the details
12:30
Main stage
Fireside chat | Metrics, roadmaps, and growth: Where product marketing meets product management
Brian Dreyer, Director, Product Marketing, Skan
Somesh Chablani, Global Head of Go-to-Market, Capital Markets, FIS
See the details
13:00
Networking & Exhibition
Lunch break
See the details
14:00
Main stage
Networking roundtables: Navigating the product marketing landscape
Matt Gunn, VP, Global Marketing & Communications, APL Logistics
Linda Franklin, Senior Product Marketing Manager, Experian
Alex Virden, Product Marketing & GTM Strategy Expert & Founder, Virdical
Michele Nieberding, Director of Product Marketing, Treasure Data
See the details
14:45
Main stage
From the market to the hill: How marketing to government can inspire creative approaches to product marketing
Meghan McNamara, AVP, Product Marketing, Deloitte Consulting
See the details
15:15
Networking & Exhibition
Coffee break
See the details
15:45
Main stage
Panel | Failure to launch: Lessons from product marketing missteps
Matt Gunn, VP, Global Marketing & Communications, APL Logistics
Linda Franklin, Senior Product Marketing Manager, Experian
Somesh Chablani, Global Head of Go-to-Market, Capital Markets, FIS
Michele Nieberding, Director of Product Marketing, Treasure Data
See the details
16:30
Main stage
Accelerating success: Strategic approaches to building PMM teams
Chris Radanovic, Director, Product Marketing, Infobip
See the details
17:00
Main stage
Chairperson closing remarks
See the details
17:10
Networking & Exhibition
Happy hour sponsored by Product Marketing Alliance
See the details
What's on
Main stage
Networking & Exhibition
January 30
January 30
January 30
08:00
Networking & Exhibition
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Alex Virden, Product Marketing & GTM Strategy Expert & Founder, Virdical
See the details
09:15
Main stage
Unlocking growth with the product marketing operating system
Axel Kirstetter, Vice President, Global Product Marketing, Guidewire Software
Erin Parkins, Principal Product Marketing Manager, Strategy and Operations, Guidewire Software
See the details
09:45
Main stage
Lessons from the trenches: Launching AI products in the real world
Anna Startseva, Director, Product Marketing, Freshworks
See the details
10:15
Main stage
From great content to great conversation: Bridging (finally) the marketing/sales divide
Tim Pollard, CEO, Oratium
See the details
11:00
Networking & Exhibition
Coffee break
See the details
11:30
Main stage
Unlocking growth: Positioning product marketing as a revenue-driving engine
Michelle Cipollone, VP, Product Marketing, Deltek
See the details
12:00
Main stage
A deep dive into strategic win-loss analysis
Brady Tengberg, Head of Client Success and Program Delivery, Clozd
See the details
12:30
Main stage
Fireside chat | Metrics, roadmaps, and growth: Where product marketing meets product management
Brian Dreyer, Director, Product Marketing, Skan
Somesh Chablani, Global Head of Go-to-Market, Capital Markets, FIS
See the details
13:00
Networking & Exhibition
Lunch break
See the details
14:00
Main stage
Networking roundtables: Navigating the product marketing landscape
Matt Gunn, VP, Global Marketing & Communications, APL Logistics
Linda Franklin, Senior Product Marketing Manager, Experian
Alex Virden, Product Marketing & GTM Strategy Expert & Founder, Virdical
Michele Nieberding, Director of Product Marketing, Treasure Data
See the details
14:45
Main stage
From the market to the hill: How marketing to government can inspire creative approaches to product marketing
Meghan McNamara, AVP, Product Marketing, Deloitte Consulting
See the details
15:15
Networking & Exhibition
Coffee break
See the details
15:45
Main stage
Panel | Failure to launch: Lessons from product marketing missteps
Matt Gunn, VP, Global Marketing & Communications, APL Logistics
Linda Franklin, Senior Product Marketing Manager, Experian
Somesh Chablani, Global Head of Go-to-Market, Capital Markets, FIS
Michele Nieberding, Director of Product Marketing, Treasure Data
See the details
16:30
Main stage
Accelerating success: Strategic approaches to building PMM teams
Chris Radanovic, Director, Product Marketing, Infobip
See the details
17:00
Main stage
Chairperson closing remarks
See the details
17:10
Networking & Exhibition
Happy hour sponsored by Product Marketing Alliance
See the details

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