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Event starts in:
47

days :

15

: hours :

7

minutes

17

until ticket prices increase

January 28, 2026
Convene Hamilton Square
600 14th Street Northwest
Washington

This year's
full agenda

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What's on
Main stage
Networking & Exhibition
Product Marketing Summit Washington, D.C.
Product Marketing Summit Washington, D.C.
Product Marketing Summit Washington, D.C.
08:00
Networking & Exhibition
Registration and networking breakfast
09:00
Main stage
Chairperson opening remarks
Zach Messler, Messaging & Positioning Expert, zachmessler.com
09:15
Main stage
The PMM glow-up: Redefining what to own and how to drive impact
Sara Morgan, Head of Product Marketing, Bloomberg Industry Group
09:45
Main stage
PMM metrics: The art & science of measuring what leadership actually cares about
10:15
Main stage
Your strategic co-pilot: Operationalizing AI to scale strategy and execution
Emily Wilson, SVP, Product Marketing & GTM Insights, Sitecore
10:45
Networking & Exhibition
Coffee break
11:15
Main stage
One story, many chapters: Shaping consistent narrative through a rapid launch schedule
Marisa Banigan, VP, Product Marketing, Cloudability & FinOps, Apptio, an IBM Company
11:45
Main stage
Power skills for PMMs: Harnessing EQ and IQ for impact and success
12:15
Main stage
The PMM growth-mindset: Own strategy and enablement to drive impact
Mariya Cherk, Head of Growth, Product Marketing, Sage
12:45
Networking & Exhibition
Lunch break
13:45
Main stage
Networking roundtables: Sharing insights to power PMM impact
Effie Calandra, Director, Product Marketing, SAP
14:30
Main stage
Panel | Always busy, rarely bold: How PMMs make time for innovation
Effie Calandra, Director, Product Marketing, SAP
Reesha Sodha, Associate Director, Product Marketing & Growth, Spotify
Adam Monago, Director, Product Marketing, Maximus
15:15
Networking & Exhibition
Coffee break
15:45
Main stage
Talk the talk: Harnessing thought leadership to boost PMM impact
16:15
Main stage
From 'meh' to must-have: How PMMs can turn enablement into adoption
Tasha Birdwell, AVP, Product Marketing, dormakaba
16:45
Main stage
Chairperson closing remarks
Zach Messler, Messaging & Positioning Expert, zachmessler.com
17:00
Networking & Exhibition
Happy hour sponsored by Product Marketing Alliance
What's on
Main stage
Networking & Exhibition
Product Marketing Summit Washington, D.C.
Product Marketing Summit Washington, D.C.
Product Marketing Summit Washington, D.C.
08:00
Networking & Exhibition
Registration and networking breakfast
09:00
Main stage
Chairperson opening remarks
Zach Messler, Messaging & Positioning Expert, zachmessler.com
09:15
Main stage
The PMM glow-up: Redefining what to own and how to drive impact
Sara Morgan, Head of Product Marketing, Bloomberg Industry Group
09:45
Main stage
PMM metrics: The art & science of measuring what leadership actually cares about
10:15
Main stage
Your strategic co-pilot: Operationalizing AI to scale strategy and execution
Emily Wilson, SVP, Product Marketing & GTM Insights, Sitecore
10:45
Networking & Exhibition
Coffee break
11:15
Main stage
One story, many chapters: Shaping consistent narrative through a rapid launch schedule
Marisa Banigan, VP, Product Marketing, Cloudability & FinOps, Apptio, an IBM Company
11:45
Main stage
Power skills for PMMs: Harnessing EQ and IQ for impact and success
12:15
Main stage
The PMM growth-mindset: Own strategy and enablement to drive impact
Mariya Cherk, Head of Growth, Product Marketing, Sage
12:45
Networking & Exhibition
Lunch break
13:45
Main stage
Networking roundtables: Sharing insights to power PMM impact
Effie Calandra, Director, Product Marketing, SAP
14:30
Main stage
Panel | Always busy, rarely bold: How PMMs make time for innovation
Effie Calandra, Director, Product Marketing, SAP
Reesha Sodha, Associate Director, Product Marketing & Growth, Spotify
Adam Monago, Director, Product Marketing, Maximus
15:15
Networking & Exhibition
Coffee break
15:45
Main stage
Talk the talk: Harnessing thought leadership to boost PMM impact
16:15
Main stage
From 'meh' to must-have: How PMMs can turn enablement into adoption
Tasha Birdwell, AVP, Product Marketing, dormakaba
16:45
Main stage
Chairperson closing remarks
Zach Messler, Messaging & Positioning Expert, zachmessler.com
17:00
Networking & Exhibition
Happy hour sponsored by Product Marketing Alliance
What's on
Main stage
Networking & Exhibition
Product Marketing Summit Washington, D.C.
Product Marketing Summit Washington, D.C.
Product Marketing Summit Washington, D.C.
08:00
Networking & Exhibition
Registration and networking breakfast
09:00
Main stage
Chairperson opening remarks
Zach Messler, Messaging & Positioning Expert, zachmessler.com
09:15
Main stage
The PMM glow-up: Redefining what to own and how to drive impact
Sara Morgan, Head of Product Marketing, Bloomberg Industry Group
09:45
Main stage
PMM metrics: The art & science of measuring what leadership actually cares about
10:15
Main stage
Your strategic co-pilot: Operationalizing AI to scale strategy and execution
Emily Wilson, SVP, Product Marketing & GTM Insights, Sitecore
10:45
Networking & Exhibition
Coffee break
11:15
Main stage
One story, many chapters: Shaping consistent narrative through a rapid launch schedule
Marisa Banigan, VP, Product Marketing, Cloudability & FinOps, Apptio, an IBM Company
11:45
Main stage
Power skills for PMMs: Harnessing EQ and IQ for impact and success
12:15
Main stage
The PMM growth-mindset: Own strategy and enablement to drive impact
Mariya Cherk, Head of Growth, Product Marketing, Sage
12:45
Networking & Exhibition
Lunch break
13:45
Main stage
Networking roundtables: Sharing insights to power PMM impact
Effie Calandra, Director, Product Marketing, SAP
14:30
Main stage
Panel | Always busy, rarely bold: How PMMs make time for innovation
Effie Calandra, Director, Product Marketing, SAP
Reesha Sodha, Associate Director, Product Marketing & Growth, Spotify
Adam Monago, Director, Product Marketing, Maximus
15:15
Networking & Exhibition
Coffee break
15:45
Main stage
Talk the talk: Harnessing thought leadership to boost PMM impact
16:15
Main stage
From 'meh' to must-have: How PMMs can turn enablement into adoption
Tasha Birdwell, AVP, Product Marketing, dormakaba
16:45
Main stage
Chairperson closing remarks
Zach Messler, Messaging & Positioning Expert, zachmessler.com
17:00
Networking & Exhibition
Happy hour sponsored by Product Marketing Alliance

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