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January 28, 2026
Washington

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What's on
Product Marketing Summit Washington, D.C.
Product Marketing Summit Washington, D.C.
Product Marketing Summit Washington, D.C.
08:00
Networking & Exhibition
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
Zach Messler, Messaging & Positioning Expert, zachmessler.com
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09:15
Main stage
The PMM glow-up: Redefining what to own and how to drive impact
Sara Morgan, Head of Product Marketing, Bloomberg Industry Group
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09:45
Main stage
PMM metrics: The art & science of measuring what leadership actually cares about
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10:15
Main stage
The beating heart of GTM: Driving new product success with strategy and creativity
Melissa Fenner, Senior Director, Global GTM Strategy, DocuSign
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10:45
Networking & Exhibition
Coffee break
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11:15
Main stage
One story, many chapters: Shaping consistent narratives through rapid launches
Marisa Banigan, VP, Product Marketing, Cloudability & FinOps, Apptio, an IBM Company
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11:45
Main stage
Power skills for PMMs: Harnessing EQ and IQ for impact and success
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12:15
Main stage
Fireside chat | The growth-minded PMM: Owning strategy, enabling sales, and driving impact
Mariya Cherk, Head of Growth, Product Marketing, Sage
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12:45
Networking & Exhibition
Lunch break
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13:45
Main stage
Networking roundtables: Sharing insights to power PMM impact
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14:30
Main stage
Panel | The future is now: Driving innovation with AI, insights, and creativity
Effie Calandra, Director, Product Marketing, SAP
Reesha Sodha, Associate Director, Product Marketing & Growth, Spotify
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15:15
Networking & Exhibition
Coffee break
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15:45
Main stage
Talk the talk: Harnessing thought leadership to boost PMM impact
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16:15
Main stage
From 'meh' to must-have: How PMMs can turn enablement into adoption
Tasha Birdwell, AVP, Product Marketing, dormakaba
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16:45
Main stage
Chairperson closing remarks
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17:00
Networking & Exhibition
Happy hour sponsored by Product Marketing Alliance
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Get your ticket
early bird sale now on

We’re bringing together the brightest minds in product marketing for a days of high-impact networking, learning, and discussion so you can:

→ Showcase the power of product marketing through influence and alignment to shape strategy and drive measurable business impact.

→ Drive measurable outcomes by turning positioning, campaigns, and insights into revenue, adoption, and retention.

→ Strengthen cross-functional influence by aligning product, marketing, and sales to amplify PMM’s impact.

→ Build meaningful connections with peers, mentors, and leaders in the world’s largest product marketing community.

Washington, D.C.
January 28, 2026

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