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Event starts in:
47

days :

15

: hours :

7

minutes

20

until ticket prices increase

January 28, 2026
Convene Hamilton Square
600 14th Street Northwest
Washington

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Product Marketing Summit Washington, D.C. is co-located with Customer Success Summit, Sales Enablement Summit, and Product-Led Summit.

With four communities under one roof, you’ll gain a broader perspective on how alignment drives growth across the business.

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What's on
Product Marketing Summit Washington, D.C.
Product Marketing Summit Washington, D.C.
Product Marketing Summit Washington, D.C.
08:00
Networking & Exhibition
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
Zach Messler, Messaging & Positioning Expert, zachmessler.com
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09:15
Main stage
The PMM glow-up: Redefining what to own and how to drive impact
Sara Morgan, Head of Product Marketing, Bloomberg Industry Group
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09:45
Main stage
PMM metrics: The art & science of measuring what leadership actually cares about
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10:15
Main stage
Your strategic co-pilot: Operationalizing AI to scale strategy and execution
Emily Wilson, SVP, Product Marketing & GTM Insights, Sitecore
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10:45
Networking & Exhibition
Coffee break
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11:15
Main stage
One story, many chapters: Shaping consistent narrative through a rapid launch schedule
Marisa Banigan, VP, Product Marketing, Cloudability & FinOps, Apptio, an IBM Company
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11:45
Main stage
Power skills for PMMs: Harnessing EQ and IQ for impact and success
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12:15
Main stage
The PMM growth-mindset: Own strategy and enablement to drive impact
Mariya Cherk, Head of Growth, Product Marketing, Sage
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12:45
Networking & Exhibition
Lunch break
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13:45
Main stage
Networking roundtables: Sharing insights to power PMM impact
Effie Calandra, Director, Product Marketing, SAP
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14:30
Main stage
Panel | Always busy, rarely bold: How PMMs make time for innovation
Effie Calandra, Director, Product Marketing, SAP
Reesha Sodha, Associate Director, Product Marketing & Growth, Spotify
Adam Monago, Director, Product Marketing, Maximus
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15:15
Networking & Exhibition
Coffee break
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15:45
Main stage
Talk the talk: Harnessing thought leadership to boost PMM impact
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16:15
Main stage
From 'meh' to must-have: How PMMs can turn enablement into adoption
Tasha Birdwell, AVP, Product Marketing, dormakaba
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16:45
Main stage
Chairperson closing remarks
Zach Messler, Messaging & Positioning Expert, zachmessler.com
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17:00
Networking & Exhibition
Happy hour sponsored by Product Marketing Alliance
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Get your ticket
early bird sale now on

We’re bringing together the brightest minds in product marketing for a day of high-impact networking, learning, and discussion so you can:

→ Unlock your full PMM power to shape strategy & drive business impact

→ Turn strategy and positioning into adoption, retention, and revenue growth

→ Elevate your influence by mastering alignment with product, marketing, and sales

→ Bring your PMM network to life and build genuine connections in your local community

Washington, D.C.
January 28, 2026

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