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Event starts in:
43

days :

6

: hours :

11

minutes

54

until early bird pricing ends

January 27, 2027
Convene Hamilton Square
600 14th Street Northwest
Washington, D.C.

Our
agenda

Product Marketing Summit Washington, D.C. is co-located with Customer Success Summit, Sales Enablement Summit, and Product-Led Summit.

With four communities under one roof, you’ll gain a broader perspective on how alignment drives growth across the business.

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What's on
Product Marketing Summit Washington, D.C.
Product Marketing Summit Washington, D.C.
Product Marketing Summit Washington, D.C.
08:00
Networking & Exhibition
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
From release noise to launch seasons: Repositioning the role of PMM
Erin Stephan, Director of Product Marketing, Aqua Security
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09:45
Main stage
Interactive workshop: Positioning under pressure: A hands-on workshop to sharpen, simplify, and differentiate
Linda Franklin, Senior Product Marketing Manager, Experian
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10:30
Main stage
Fireside chat | PMM as a competitive advantage: Knowing when to say no
Celina Kurani, Director of Product Marketing, R1 RCM
Sarah Spinosa, Senior Director of Product and Content Marketing at Elite Technology, Elite Technology
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11:00
Networking & Exhibition
Coffee break
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11:30
Main stage
Networking roundtables: Sharing insights to power PMM impact
Michele Nieberding, Head of Product Marketing, Optiversal
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12:15
Main stage
Panel | Practical AI: Do less, do more
Nate Cook, Vice President, Product Marketing, ABC Fitness
Kristen Cooper, Director Product Marketing, Cyera
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13:00
Networking & Exhibition
Lunch break
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14:00
Main stage
The missing middle: How PMM connects brand to demand and builds the infrastructure for growth
Samantha Rideout, Senior Director of Product Marketing, Vizient
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14:30
Main stage
Prompting hackathon: Strategy matters more than tools
Meghan McNamara, AVP, Product Marketing, Deloitte Consulting
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15:15
Networking & Exhibition
Coffee break
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15:45
Main stage
Panel | Why aren't you using the deck?
Andrea Cuba, Director Product Marketing at Teaching Strategies, LLC, Teaching Strategies
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16:15
Main stage
CFO-proof ROI: Building defensible value models that win complex deals
Michele Nieberding, Head of Product Marketing, Optiversal
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16:45
Main stage
Chairperson closing remarks
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17:00
Networking & Exhibition
Happy hour sponsored by Product Marketing Alliance
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Register for your
early bird pass today

See how PMMs are using AI, earning a bigger voice in strategy, and getting cross-functional work to stick.

  • Leave with launch, messaging and ROI frameworks you can use the same week.

  • Skip the AI trial and error: build a working PMM agent in the room, with an expert on hand.

  • Hear how other PMMs are handling the same pressures, and keep those conversations going after the day.

Washington, D.C.
January 27, 2027

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