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January 30, 2025
Convene Hamilton Square
600 14th Street Northwest
Washington

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What's on
January 30
January 30
January 30
08:00
Networking & Exhibition
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
Alex Virden, Product Marketing & GTM Strategy Expert & Founder, Virdical
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09:15
Main stage
From the market to the hill: How marketing to government can inspire creative approaches to product marketing
Meghan McNamara, AVP, Product Marketing, Deloitte Consulting
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09:45
Main stage
How to build powerful product messaging that stands out
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10:15
Main stage
Lessons from the trenches: Launching AI products in the real world
Anna Startseva, Director, Product Marketing, Freshworks
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10:45
Networking & Exhibition
Coffee break
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11:15
Main stage
Unlocking growth: Positioning product marketing as a revenue-driving engine
Michelle Cipollone, VP, Product Marketing, Deltek
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11:45
Main stage
Panel | Failure to launch: Lessons from product marketing missteps
Matt Gunn, VP, Global Marketing & Communications, APL Logistics
Linda Franklin, Senior Product Marketing Manager, Experian
Greg Haas, MBA, Director, Product Marketing, Omnicell
Somesh Chablani, Global Head of Go-to-Market, Capital Markets, FIS
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12:30
Main stage
Unlocking growth with the product marketing operating system
Axel Kirstetter, Vice President, Global Product Marketing, Guidewire Software
Erin Parkins, Principal Product Marketing Manager, Strategy and Operations, Guidewire Software
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13:00
Networking & Exhibition
Lunch break
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14:00
Main stage
Networking roundtables: Navigating the product marketing landscape
Matt Gunn, VP, Global Marketing & Communications, APL Logistics
Linda Franklin, Senior Product Marketing Manager, Experian
Alex Virden, Product Marketing & GTM Strategy Expert & Founder, Virdical
Michele Nieberding, Director of Product Marketing, MetaRouter
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15:00
Main stage
Fireside chat | Metrics, roadmaps, and growth: Where product marketing meets product management
Steve Mayernick, Senior Director, Product Marketing, Pryon
Brian Dreyer, Director, Product Marketing, Skan
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15:15
Networking & Exhibition
Coffee break
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15:45
Main stage
Accelerating success: Strategic approaches to building PMM teams
Chris Radanovic, Director, Product Marketing, Infobip
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16:15
Main stage
Unlock your product marketing potential: Interactive PMM IQ workshop
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17:00
Main stage
Chairperson closing remarks
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17:10
Networking & Exhibition
Happy hour sponsored by Product Marketing Alliance
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Watch past
summit highlights

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The one (simple) rule for better messaging

Emma Stratton, Messaging Expert & Founder, Punchy

Navigating priorities: Uncovering what matters most in product marketing

Elena Madrigal, Executive Vice President of Product & Product Marketing, Amaze

Unleashing the influencer in every product marketer

Olivia McNaughten, Senior Director of Product Marketing & Partnerships, GRIN

Get tickets for this years summit

We’re uniting top product marketing experts for a day of powerful learning, conversation, and connections so you can:

- Enhance your product marketing playbook with proven tactics.

- Harness the latest trends and AI tools to drive innovation.

- Network with like-minded PMM professionals and find career-changing mentors.

- Demonstrate the ROI of product marketing and align with your leadership’s vision.

Washington, D.C.
January 30, 2025

Register now

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