If your roadmap looks more like a shopping list, how do you stop your narrative from turning into the clearance isle at Target? Join Maris as she answers this question and dives into how product marketers can shape narratives that stay clear and consistent, even as launches pile up and portfolios grow. With PMMs stepping in as the voice of the customer, you’ll see how to partner across design, product, and strategy to ensure every new chapter adds to the story rather than muddling it. Key takeaways: - Learn practical methods to maintain narrative consistency across rapid launches. - Discover how PMMs can strengthen their role as the customer’s voice in shaping stories. - Gain strategies for aligning design, product, and marketing teams around one evolving narrative. - Explore how to adapt storytelling through acquisitions and portfolio growth without losing clarity. - Walk away with a framework to turn constant change into a storytelling advantage.