Sales enablement in product marketing has historically meant decks and static collateral. That definition is now expanding to include demos, video, and AI-powered assets, changing how sales teams actually learn and sell. In this panel, our panel of product marketing leaders will share how different enablement assets are performing today, what’s working, what’s not, and where they’re investing their time, tools, and focus heading into 2026. Key discussion points - How sales enablement assets have traditionally been created and used - How different enablement formats (decks, demos, video, interactive assets) are performing today - Which enablement assets our panelists are doubling down on for 2026 - What’s no longer delivering impact and why - How AI is influencing enablement creation, upkeep, and scale - The tools and workflows our panelists are using to support sales enablement