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Anna
Startseva
Director, Product Marketing
ServiceNow
Anna Startseva is a seasoned product marketing leader with a proven track record of driving successful product launches and go-to-market strategies. With over 15 years of experience in marketing and communications, Anna excel at crafting compelling brand and product narratives, based on a deep understanding of customer needs, competitive landscapes, and product differentiation. Anna is excited to be back in Washington DC, after a decade of working in tech in Silicon Valley. She is looking forward to connecting and learning with the local product marketing community.
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27 January 2026 11:30 - 12:15
Networking roundtables: Sharing insights to power PMM impact
In this session five unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: 1. The AI-driven PMM: Opportunities, challenges, and future trends 2. If there's no seat, bring one: How PMMs create strategic influence 3. PMM prioritization: Deciding what actually matters 4. The answer is clarity: Simple ways to be understood, remembered, and repeated 5. Fixing sales enablement: Building systems and reinforcement loops that scale