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Anna
Startseva
Director, Product Marketing
Freshworks
Anna Startseva is a seasoned product marketing leader with a proven track record of driving successful product launches and go-to-market strategies. With over 15 years of experience in marketing and communications, Anna currently serves as Director of Product Marketing at Freshworks, a publicly traded company with 67,000 customers worldwide. She leads the positioning, messaging, and go-to-market efforts for AI-powered customer and employee experience products. Anna is excited to be back in Washington DC, after a decade of working in tech in the Silicon Valley. She is looking forward to connecting and learning with the local product marketing community.
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30 January 2025 09:45 - 10:15
Lessons from the trenches: Launching AI products in the real world
Have you launched your first AI product? Or are you curious what happens in the trenches? Either way, join Anna Startseva as she shares the real-world lessons learned from her team's successful launch and growth of AI-driven customer service products at Freshworks. In this session, we’ll discuss: - Crafting a compelling AI product pitch: Learn how to effectively communicate the value and benefits of your AI solution to a diverse audience. - Testing and iterating with AI pilots: Understand the importance of real-world testing and how to leverage early adopters to refine your product. - Building momentum and driving conversions: Explore strategies for generating interest, overcoming challenges, and turning potential customers into loyal users. - Bridging the gap for tech laggards: Discover how to make AI accessible and valuable for those less familiar with technology. Gain key insights from Freshworks’ journey that will help you future-proof your AI product development and ensure your solutions are both effective and accessible for all users.