Director, Product Marketing
SAP
Effie Calandra is Director of Product Marketing at SAP, where she leads go-to-market strategy and positioning for the company’s cloud solutions. Since joining SAP, she has held diverse roles across strategy, business development, and solution management as part of the CEO-sponsored IMPACT Leadership Program, designed to accelerate the development of next-generation leaders.
Effie’s background spans product marketing, strategy consulting, and business development, with experience ranging from driving cloud ERP initiatives at SAP to shaping go-to-market strategies for early-stage ventures. She brings a unique blend of strategic vision and practical execution, helping organizations scale through innovation, alignment, and customer success.