Emily Wilson is an accomplished product marketing leader with more than 20 years of experience shaping go-to-market strategy and scaling growth across the HR, customer experience, and digital solutions landscape. She has held senior leadership roles at Blackboard, Qualtrics, SAP SuccessFactors, Glia, and now Sitecore, where she is SVP of Product Marketing, Market Insights and Content. Emily is recognized for her expertise in Generative AI, creating custom AI-powered tools that drive efficiency, scalability, and smarter decision-making across global marketing teams. Her career has centered on helping organizations turn complex platforms into simple, powerful narratives that accelerate adoption and revenue. She has led large-scale marketing transformations, including building solution marketing models, pivoting organizations to new operating structures, and upskilling teams to deliver at scale. A frequent keynote speaker and workshop facilitator, Emily is passionate about connecting innovation with measurable business outcomes. She brings an energetic, practical, and human lens to the evolving role of the product marketer.