You poured hours into that battlecard. You painstakingly polished the new core messaging document. And now a Gen Z sales rep is asking, "Wait, what does ICP stand for?" We now have seasoned Gen X sellers who prefer detail-heavy, comprehensive resources right alongside new Gen Z reps who learn best through short videos and social-style content. Product marketers must stop simply creating content and start designing toolkits that meet every learner where they are. This session will explore how to co-create enablement tools with sales, tailor content to these diverse learning styles, and ensure adoption across all skill levels, making sure our brilliance doesn't just gather digital dust. Key takeaways: - Why product marketing must evolve from content creators to enablement partners - Matching sales enablement formats to generational learning styles and knowledge - Co-creating with sales: tactics to build trust, gain buy-in, and drive adoption - How to measure what’s working, and what’s just gathering digital dust - A framework for keeping enablement tools fresh, fun, and future ready