The PMM glow-up is underway, and it's reshaping how product marketers own responsibilities and influence teams. Once seen as order-takers, PMMs are now stepping into the spotlight as strategic drivers of clarity, alignment, and business outcomes. PMA's State of Product Marketing Report 2025 shows a huge spike in projected responsibilities for things like sales enablement (up to 78.7%) and customer onboarding (nearly doubling to 37.5%), proving the role is broadening and having a much bigger impact on business. Join Sara as she explores how PMMs can define what they own, what they don’t, and how to maximize their influence across teams and leadership. We’ll focus on strategies to clarify responsibilities, and more importantly, foster cross-functional alignment and demonstrate measurable business impact in complex product ecosystems. Key takeaways: - Tactics to shift PMM from a support role to a strategic powerhouse - Strategies for earning buy-in from sales, product, and executive leadership - How to drive cross-functional clarity and create strategic alignment across teams - Practical hacks, leadership strategies, and storytelling tools to advocate for PMM’s impact - Ways to measure and communicate PMM’s tangible business outcomes