Steve Jobs famously said "Innovation is what separates leaders from followers." But what does that truly look like for PMM teams? In this panel, we explore how product marketing leaders are turning insights, creativity, and emerging tools into strategies that keep their products, and teams, ahead of the market. The panel will focus on practical approaches for leveraging AI, market intelligence, and creative thinking to drive real impact and measurable growth. Key takeaways: - How to transform market insights into actionable product marketing initiatives - Ways to integrate AI and other tools without losing the human touch - Strategies for combining creativity and analytics to differentiate your products - Tactics for fostering a culture of innovation within your team - Examples of PMMs leading the way in fast-moving markets