Steve Jobs famously said "Innovation is what separates leaders from followers." Easier said than done when you're stuck between launches, fire drills, and shifting priorities. Every PMM has big ideas, but how to do you bring them to life? In this panel, product marketing leaders share how they make space for innovation. From using AI to get better results with smarter prompts or conduct synthetic interviews, to rethinking the channel mix and reaching creators and tastemakers in unexpected ways, you’ll hear how they balance creativity with delivery, and how they’re turning bold thinking into measurable impact. Key takeaways: - How to carve out time for innovation without sacrificing delivery. - Practical ways to use AI, market intelligence, and creativity to turn ideas into action. - How to innovate across channel mix to reach new audiences and industry voices. - Strategies to drive measurable growth through smarter decision-making. - How to strengthen PMM’s voice and influence at the strategy table.