Speakers Agenda Why attend Venue Partners

Locations ▼

Download brochure

Partner with us

Call to action

Your text goes here. Insert your content, thoughts, or information in this space.

Button

Back to speakers

Arthur

Castillo

Head of Community and Customer Marketing

Storylane

Arthur Castillo is the Head of Community and Customer Marketing at Storylane and a rare hybrid in B2B go-to-market: a marketer who has actually carried quota and closed deals. With eight years in SaaS sales and four years in marketing, Arthur brings a revenue-first lens to everything he builds, grounded in real buyer behavior rather than vanity metrics. He specializes in combining sales instincts with marketing scale to design modern GTM strategies that turn prospects into customers and customers into advocates. Arthur works closely with B2B SaaS founders and marketing leaders on buyer enablement, ecosystem marketing, and community-led growth, helping them build scalable revenue engines for the next era of B2B.

Button

28 January 2026 11:15 - 12:00

Panel | Rethinking sales enablement: How product marketing assets are evolving in an AI-first world

Sales enablement in product marketing has historically meant decks and static collateral. That definition is now expanding to include demos, video, and AI-powered assets, changing how sales teams actually learn and sell. In this panel, our panel of product marketing leaders will share how different enablement assets are performing today, what’s working, what’s not, and where they’re investing their time, tools, and focus heading into 2026. Key discussion points - How sales enablement assets have traditionally been created and used - How different enablement formats (decks, demos, video, interactive assets) are performing today - Which enablement assets our panelists are doubling down on for 2026 - What’s no longer delivering impact and why - How AI is influencing enablement creation, upkeep, and scale - The tools and workflows our panelists are using to support sales enablement