Steve Jobs famously said "Innovation is what separates leaders from followers." Easier said than done when you're stuck between launches, fire drills, and shifting priorities. Every PMM has big ideas, but how to do you bring them to life? In this panel, product marketing leaders share how they make space for innovation. From using AI to get better results with smarter prompts or conduct synthetic interviews, to rethinking the channel mix and reaching creators and tastemakers in unexpected ways, you’ll hear how they balance creativity with delivery, and how they’re turning bold thinking into measurable impact. Key takeaways: - How to carve out time for innovation without sacrificing delivery. - Practical ways to use AI, market intelligence, and creativity to turn ideas into action. - How to innovate across channel mix to reach new audiences and industry voices. - Strategies to drive measurable growth through smarter decision-making. - How to strengthen PMM’s voice and influence at the strategy table.

In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: 1. The AI-driven PMM: Opportunities, challenges, and future trends with Effie Calandra, SAP 2. If there's no seat, bring one: How PMMs create strategic influence with Vivian Jordan, Cornerstone OnDemand 3. What to do when feedback contradicts strategy 4. Decoding emerging trends before your competitors do 5. Building your PMM brand internally and externally