Welcome to Product Marketing Summit Washington, D.C. We’ll start with an introduction and an ice-breaker that puts today's theme into focus: the power of product marketing in action. Share your goals, challenges, and motivations, and set the stage for a day of learning, collaboration, and inspiration with fellow PMMs.

In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: 1. The AI-driven PMM: Opportunities, challenges, and future trends with Effie Calandra, SAP 2. If there's no seat, bring one: How PMMs create strategic influence with Vivian Jordan, Cornerstone OnDemand 3. PMM prioritization: Deciding what actually matters with Alex Virden, Virdical 4. Positioning that sticks: Turning value into a story your market remembers with Zach Messler, zachmessler.com 5. Fixing sales enablement: Building systems and reinforcement loops that scale with Michele Nieberding, Treasure Data

You'll round out a fantastic content-filled day with a few words from our emcee, to sum up all of the amazing takeaways.