Welcome to Product Marketing Summit Washington. We'll begin with an introduction to the day and a short ice-breaker session to understand your goals, challenges, and motivations for attending this PMM-dedicated event.

In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: 1. Product marketing as a path to leadership with Matt Gunn, APL Logistics 2. GTM alignment: Are we all launching the same thing? with Linda Franklin, Experian 3. Leveraging customer insights for product innovation and positioning with Alex Virden, Verdical 4. PMM hacks: AI tools, prompts, and tricks to simplify your workflow with Michele Nieberding, Metarouter 5. Developing and launching a successful CI program