Sales enablement in product marketing has historically meant decks and static collateral. That definition is now expanding to include demos, video, and AI-powered assets, changing how sales teams actually learn and sell. In this panel, our panel of product marketing leaders will share how different enablement assets are performing today, what’s working, what’s not, and where they’re investing their time, tools, and focus heading into 2026. Key discussion points - How sales enablement assets have traditionally been created and used - How different enablement formats (decks, demos, video, interactive assets) are performing today - Which enablement assets our panelists are doubling down on for 2026 - What’s no longer delivering impact and why - How AI is influencing enablement creation, upkeep, and scale - The tools and workflows our panelists are using to support sales enablement

In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: 1. The AI-driven PMM: Opportunities, challenges, and future trends with Effie Calandra, SAP 2. If there's no seat, bring one: How PMMs create strategic influence with Vivian Jordan, Cornerstone OnDemand 3. PMM prioritization: Deciding what actually matters with Alex Virden, Virdical 4. The answer is clarity: Simple ways to be understood, remembered, and repeated with Zach Messler, zachmessler.com 5. Fixing sales enablement: Building systems and reinforcement loops that scale with Michele Nieberding, Treasure Data

Modern product marketing can feel like standing in the middle of a perfect storm, pulled in every direction by inputs, stakeholders, and artificial urgency that make it harder than ever to choose what actually matters. Join Alex in this interactive workshop and build a practical, tactical decision framework designed to help you cut through the noise, make confident positioning calls, and leave with outputs you can use immediately. Together, you'll work with other PMMs to turn messy inputs into a clear point of view, a sharper message, and a go-to-market moment you can actually test. Key takeaways: - A repeatable framework for turning messy inputs into clear positioning decisions you can apply Monday morning - Hands-on practice sharpening a point of view, writing a headline, and identifying a single GTM moment to test - Clear criteria for pressure-testing PMM work to avoid urgency theater and low-impact activity - Greater confidence choosing clarity over coverage, even when everyone wants something “right now”