Growth isn’t handed to PMMs, it’s earned. For modern PMMs, that means stepping beyond traditional roles, influencing outcomes across the business, and turning strategy into tangible results. In this session, we’ll explore what it takes to step into a growth-minded PMM role and make these three pillars work together. We’ll focus on practical ways to develop industry expertise, leverage buyer insights, and ensure your initiatives actually stick in the market. Key takeaways: - How to take ownership of strategy as a growth-focused PMM - Practical approaches to enable sales without losing strategic focus - Techniques for using ICP knowledge and market expertise to drive impact - How to structure PMM initiatives for measurable business results - Lessons from pioneering “Growth PMM” roles and how to apply them in your organization