The quickest way to stall a deal in today’s buying environment is a vague or inflated ROI model. Procurement pushes back, CFOs poke holes, and Reps lose credibility. Senior PMMs don’t just need a "good" value story, they need a mathematically defensible model that survives high-stakes scrutiny. In this session, we’ll move beyond superficial calculator templates to break down how top PMM leaders build air-tight business cases. You’ll learn how to establish credible baselines, stress-test your core assumptions, and isolate product value from market noise. Walk away with an actionable framework to equip Sales with ROI models that close deals faster and earn seat-at-the-table respect from revenue leaders.

In this session five unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: 1. The AI-driven PMM: Opportunities, challenges, and future trends 2. If there's no seat, bring one: How PMMs create strategic influence 3. PMM prioritization: Deciding what actually matters 4. The answer is clarity: Simple ways to be understood, remembered, and repeated 5. Fixing sales enablement: Building systems and reinforcement loops that scale