Personal branding has become one of the most effective ways for PMMs to stand out, unlock opportunities, and stay in control of their careers in an increasingly competitive market. Join Michele as she explores how PMMs can intentionally build an external personal brand that reflects their real impact, sharpens how the market understands them, and creates opportunities beyond their current role or company. Rather than prescribing one “right” way to show up, this session explores the different paths PMMs can take to build a personal brand that fits their strengths, preferences, and career goals. Key takeaways: - How to clearly define what you want to be known for as a PMM and communicate it externally - Practical ways to use LinkedIn without becoming performative, awkward, or overexposed - How to turn your existing work, thinking, and opinions into visible signals the market understands - A simple framework to build a personal brand that compounds over time and creates career optionality