In this session, we’ll dive into the valuable lessons learned from product launches that didn’t go as planned. By exploring real-world case studies, we'll uncover how to turn setbacks into opportunities for future success. Key takeaways: - Identifying common reasons behind failed product launches - Strategies for recovering from a misstep and regaining market confidence - How to pivot quickly when a product doesn’t resonate with its audience - The role of data in diagnosing and overcoming launch failures - Building a culture that embraces failure as a learning opportunity for innovation

In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: 1. Product marketing as a path to leadership with Matt Gunn, APL Logistics 2. GTM alignment: Are we all launching the same thing? with Linda Franklin, Experian 3. Leveraging customer insights for product innovation and positioning with Alex Virden, Verdical 4. PMM hacks: AI tools, prompts, and tricks to simplify your workflow with Michele Nieberding, Metarouter 5. Developing and launching a successful CI program