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October 11, 2023
Vancouver

Agenda

An agenda packed with groundbreaking keynotes, breakouts and panel discussions.

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What's on
October 11
October 11
October 11
08:00
Main stage
Welcome breakfast & registration
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09:00
Main stage
Chairperson opening remarks
Paul Hecht, Sr. Product Marketing Manager, TELUS International
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09:15
Main stage
Learning to use diverse audiences and tradeoffs to your advantage
Emma Shanahan, Product Marketing Lead, Shopify
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09:45
Main stage
How to win at category creation
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
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10:15
Main stage
Coffee break
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10:45
Main stage
Cracking the code: How to win a seat at the product table
Daniel Becker, Director of Product Marketing & Lifecycle, Bench Accounting
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11:15
Main stage
How to build a competitive intel program on any budget
Fiona Finn, Director of Product Marketing, Jane
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12:00
Main stage
The wolf of Gartner quadrant: building successful analyst relations
Anatolii Iakimets, Director, Product Marketing, Bold Commerce
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12:30
Main stage
Lunch
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13:30
Main stage
Build in public: Earn the trust of your organization through meaningful collaboration
Kevin Chan, Director of Product Marketing, Fleetio
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14:00
Main stage
Arm your sales reps with the right level of competitive intel
Amy Beaudoin, Director of Product Marketing, Visier
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14:30
Main stage
Interactive roundtable discussions
Fred Norton, Director of Brand Strategy, Arc'teryx
Janine Jurji, Head of Product Marketing, Later
Amy Gill, Senior Director, Product & Lifecycle Marketing, Thinkific
Joanne Macdonald, Senior Director, Product Marketing, Litera
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15:15
Main stage
Coffee break
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15:45
Main stage
Mastering pricing in the subscription economy
Priti Dhanda, Head of Pricing & Packaging, Zapier
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16:15
Main stage
Panel: Effective storytelling starts with your messaging and positioning
Karly Cyr, Director of Product Marketing, Salesforce
Fred Norton, Director of Brand Strategy, Arc'teryx
Joanne Macdonald, Senior Director, Product Marketing, Litera
Maddy Wilson, Senior Product Marketing Manager, Later
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17:00
Main stage
Chairperson closing remarks
Paul Hecht, Sr. Product Marketing Manager, TELUS International
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17:05
Main stage
Happy Hour sponsored by Product Marketing Alliance
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