Amy
Beaudoin
Director of Product Marketing
Visier
Amy has over 15 years of marketing experience, primarily working in large SaaS technology companies including Uptempo (formerly Allocadia), Hootsuite, Business Objects (now SAP), and Teradici (now HP). She is extremely passionate about all things product marketing and has even had the pleasure of conducting a fireside chat webinar with her hero: April Dunford, author of the book “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.” On the weekends you will find Amy on a mountain bike or running in the forest on the north shore with my black labrador Tegan, who will become another office mate really soon. Amy also has two lovely daughters, ages 11 and 14 who keep her mentally stimulated!
11 October 2023 14:00 - 14:30
Arm your sales reps with the right level of competitive intel
Competitive intelligence is knowing how good your business is versus the competition. Creating battlecards and leave behind materials is time-consuming and it can be difficult to determine what are the 'most' salient points for sales to bring up with a prospect. During this presentation, you will learn what is really critical for reps to discuss when it comes to your competitive differentiators, how to showcase your company's strengths, ways to handle objections and discover the best sources of competitive intel. 1. What to include in battlecards beyond a feature-by-feature comparison 2. Landminds to plant to highlight weaknesses in your competitors offerings 3. Ways to best handle objections 4. Best sources of competitive intel