This is your chance to join the discussion and exchange learnings with your peers. Select a table based on which topic you wish to discuss, ask your questions and find proven solutions in this intimate, closed group setting. Table topics include: - The role of product marketing in B2C/non-SaaS industries - hosted by Fred Norton, Director of Brand Strategy at Arc'teryx - Career progression of a PMM - hosted by Amy Gill, Director of Product & Lifecycle Marketing at Thinkific - Unleashing the data advantage in product marketing: Elevating your strategy with insights and impact - hosted by Janine Jurji, Head of Product Marketing at Later - How can Product Marketers effectively enable your sales team? Hosted by Joanne Macdonald, Sr. Director, Product Marketing at Litera

In this panel discussion, our lineup of experts will discuss how to strategically approach effective storytelling and why it is so important for all brands, large and small, B2B and B2C to prioritise. The session will cover: - Outlining tools and tips for effective storytelling - How a strategic messaging and positioning approach can support strong storytelling - The importance of telling effective product stories - PMMs as translators for technical products - Serving both your external and internal customer - Adjusting for different personas - How do you measure the success of your storytelling efforts? & more.