11 October 2023 13:30 - 14:00
Build in public: Earn the trust of your organization through meaningful collaboration
Do you ever find it challenging to gain the attention of your stakeholders despite having a solid go-to-market plan? In the fast-paced tech industry, it can be difficult to capture the attention of your stakeholders.
That's why we'll discuss the importance of "building in public" and how to involve and engage your internal customers in your product marketing strategy from research to product launches and sales enablement. Taking inspiration from public sector engagement principles, this session will provide examples of effective communication tactics that you can apply within your organization.