With over 15 years of marketing experience, Janine has become an advocate for the crucial role product marketing plays in creating alignment, collaboration and buy-in across teams. Without this unified approach to how marketers tell the product story, it is so much harder to drive revenue and growth. In her experience, a successful GTM strategy and launch relies on a combination of; data-driven positioning that speaks to how you solve customer problems, an understanding of the competitive landscape, strong project management and problem-solving skills, a continued focus on team alignment and collaboration, and finally, having the right metrics in place to not only measure success but find new opportunities for growth. Janine is a huge ambassador of growing company culture/values and believe people do better work and are happier when they have good relationships with their peers and are recognized for their achievements.