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Tamara
Grominsky
Product Marketing Expert & Founder
PMM Camp
Tamara Grominsky is a product marketing and growth leader with over half a decade of experience bringing new products to market, positioning existing products for expansion and driving sustainable revenue growth at high tech companies. Her philosophy and approach to product marketing is centered on customer segmentation. A deep understanding of customers, their needs, and the value they seek drives everything she does, including go-to-market launch planning, pricing and packaging, and product adoption. Tamara has driven significant growth and change as a product marketing leader at Yellow Pages and FreshBooks, and Unbounce after progressing through the product marketing ranks to the C-suite. She is a storyteller and product champion, a passion developed during her Masters in Publishing and BA in English and Professional Writing.
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11 October 2023 09:45 - 10:15
How to win at category creation
The strategic secret behind the most successful companies is not simply product innovation or a disruptive business model - it's category creation. The highest growth companies leverage the power of category design to increase their chance of product-market fit and build differentiation. In this session, Tamara will share her own experience building a new category at Unbounce and a new sub-category at Kajabi. She will provide insights on how to effectively frame the problem, build a differentiated point of view, and then claim and conquer the category.

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