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Tamara
Grominsky
Product Marketing Expert & Founder
PMM Camp
Tamara Grominsky is an award-winning product marketing executive and the driving force behind PMM Camp, the premier destination for product marketing leadership. Over the past decade, Tamara has led product marketing and strategy at high-growth companies like Unbounce, FreshBooks, and Kajabi, progressing from IC roles to the executive level and building high-impact teams along the way. Tamara’s leadership philosophy is grounded in clarity, connection, and strategic execution. Her work focuses on helping product marketers define their function, prove their impact, and grow their influence inside and outside their organizations.
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11 October 2023 09:45 - 10:15
How to win at category creation
The strategic secret behind the most successful companies is not simply product innovation or a disruptive business model - it's category creation. The highest growth companies leverage the power of category design to increase their chance of product-market fit and build differentiation. In this session, Tamara will share her own experience building a new category at Unbounce and a new sub-category at Kajabi. She will provide insights on how to effectively frame the problem, build a differentiated point of view, and then claim and conquer the category.

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