Maddy Wilson is a Senior Product Marketing Manager who oversees go-to-market strategies and leads the GTM team at Later. Maddy's specialty is translating complex concepts into easily understandable and engaging content for any audience that help the GTM team reach their data-driven goals. She firmly believes that successful go-to-market strategy requires a profound understanding of two audiences: the internal teams and the external market. In fact, she's become such an expert in bringing internal teams together towards a common goal that she could become a diplomat at this point (backup career?). With extensive experience in leading go-to-market strategies across various industries and growth models, ranging from large, sales-driven enterprises to product-led growth for SaaS customers, Maddy brings the knowledge and hype to every project she undertakes and a fantastic theme to every kick-off deck she presents.