Karly Cyr, Director of Product Marketing at Salesforce, is responsible for developing and implementing go-to-market strategies that fuel growth across the commerce product portfolio. This includes crafting compelling messaging and positioning, leading cross-functional product launches, and developing enablement programs that accelerate pipeline and sales. Karly joined Salesforce through the acquisition of Vancouver-based company Mobify, where she spearheaded the marketing team and strategy. With a blend of experience from both small start-ups and large enterprise organizations, she excels at finding creative ways to drive business impact while implementing programs that scale.