Fiona
Finn
Director of Product Marketing
Jane
Fiona is a Product Marketer that’s equally passionate about helping SMB SaaS companies find product-market success and coaching great humans into amazing Product Marketers. With a background of working in high-growth, vertical-specific software in Legal (Clio), Marketing (Unbounce), and now Healthcare (Jane.App), Fiona loves the challenge of differentiating products, brands and user experiences in competitive markets.
11 October 2023 11:15 - 11:45
How to build a competitive intel program on any budget
When budget starts to get looked at, Competitive Intelligence can be one of the first Product Marketing strategies to take a hit - when it really shouldn't be! This presentation will be a practical look at how to allocate spend from $0 budget upwards, where you should invest and where you might want to rethink your spend.