Get ready for a keynote session that delves into the often enigmatic world of analyst relations in product marketing. Join me as I share my invaluable insights from maintaining a leadership position in prestigious analyst reports such as Gartner MQ for four consecutive years, securing a leader position with IDC, and earning spots in three Forrester reports. All with companies of various sizes. In this captivating presentation, I will provide a comprehensive overview of what truly works and what falls short in the world of analyst relations, dispelling the uncertainties surrounding this crucial aspect. Embarking on the journey towards successful analyst relations requires a keen focus on several pivotal factors. Throughout the keynote, we will explore the significance of establishing clear goals, gaining a profound understanding of the "buyer," and delivering precisely tailored content. Drawing upon real-life examples, I will take you on a detailed exploration of each factor, unveiling actionable strategies that will empower product marketers, whether they are starting from scratch or seeking to enhance their existing analyst relations efforts.