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Sharon

Markowitz

Head of Product Marketing, App Marketplace

Zoom

Sharon Markowitz is a seasoned B2B SaaS product and partner marketing leader, known for building and scaling go-to-market functions that accelerate customer adoption and deliver measurable business growth. She has held impactful roles at companies like Zoom, Intuit, LinkedIn, and Indiegogo, and is often brought in as the first marketer to define strategy and lead execution in high-growth environments. At Zoom, she led GTM for the App Marketplace and launched the company’s first AI productivity app bundle. At LinkedIn, she helped shape messaging for recruiting solutions, showing how AI could accelerate hiring. She is the founder of Your Career Wings, a coaching practice where she helps professionals navigate career transitions and build personal brands. Named a Top 100 Product Marketing Mentor by Sharebird, Sharon brings both industry leadership and a commitment to helping others grow. Sharon holds an MBA from the University of Rochester and a BSBA from Boston University. Fun fact: She’s studied Spanish through cultural immersion programs in Mexico, Guatemala, and Spain.

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21 January 2026 16:00 - 16:30

Fireside chat – Alignment without slowdown: Mastering GTM orchestration

PMMs are often asked to “get everyone aligned” without the authority to make final calls. The result is slower decisions, diluted accountability, and lost GTM velocity. This fireside gets past the platitudes and quantifies the real cost of misalignment, then shows how PMMs establish clear ownership, build lightweight operating cadences, and earn decision rights that speed execution. You will leave with pragmatic tactics to turn alignment from a tax into a multiplier across product, sales, CS, and rev ops. Key learnings: - Diagnose when alignment is killing momentum and how to quantify the drag. - Convert alignment meetings into crisp ownership, SLAs, and decision rules. - Build a PMM-led GTM cadence that speeds launches and reduces rework. - Earn durable influence without a reorg by proving time-to-impact.