Competitive intelligence is only as powerful as the metrics you use to track and apply it. Too often, CI ends up as a slide deck no one revisits, rather than a tool that shapes positioning, influences launches, and guides sales strategy. In this interactive workshop, you’ll work through how to design a CI program that ties insights directly to measurable GTM outcomes. Expect to roll up your sleeves, benchmark with peers, and leave with a framework for turning competitive data into decisions that move the business. Key learnings: - The essential CI metrics that prove impact on positioning, messaging, and pipeline. - How to separate competitive signal from noise and feed it into your GTM dashboard. - Ways to apply CI insights to launches, enablement, and executive strategy. - A practical template to take back to your team and put into action immediately.