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June 05 & 06, 2024
Twelve Midtown Autograph
361 17th Street Northwest
Atlanta

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June 05 & 06, 2024
Twelve Midtown Autograph
Atlanta
Product Marketing Summit

Agenda
at a glance

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Testimonials
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“

Measure the impact of product marketing and prove your strategic value with impactful KPIs.

Metrics

Product Marketing Manager

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Increase efficiency, productivity, and competitiveness by harnessing the power of AI and automation.

Emerging technology

Product Marketing Manager

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Learn to effectively engage key stakeholders across your business to increase GTM efficiency and accelerate revenue.

Cross-functional collaboration

Product Marketing Manager

Testimonials
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“

Capture the voice of your customer to create strategic messaging that maximizes competitive differentiation in crowded markets.

Messaging & positioning

Product Marketing Manager

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Direct complex go-to-market strategies to improve launches for faster market penetration.

Go-to-market

Product Marketing Manager

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Learn to effectively engage key stakeholders across your business to increase GTM efficiency and accelerate revenue.

Strategies to scale

Product Marketing Manager

Full agenda
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In the meantime, download our brochure to find out more.

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What's on
Main stage
Workshops
June 05
June 06
June 05
June 05
08:00
Main stage
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
Shari Diamond, Principal, Fluvio
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09:15
Main stage
Partner marketing & the channel ecosystem: Strategies and insights for product marketers
Jeffery Chancellor, Vice President, Global Product Marketing, Aptean
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09:45
Main stage
Transitioning from a solo PMM to a scaling team: How to maximize the impact of each individual
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10:15
Main stage
Prompt engineering for PMM: Optimizing content creation and audience engagement with large language models
Ryan Oistacher, Director, Product Marketing, Netwrix Corporation
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10:45
Main stage
Coffee break
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11:15
Main stage
Fireside chat | Customer-centricity: A deep dive into decision-making processes
Dawn Ohaver Moyer, SVP, Marketing, SCP Health
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11:45
Main stage
Panel | Navigating the landscape: Understanding your target audience and market
Erin Stawarz, Director, Product Marketing, AssistRx
Jason Moskal, SVP, Global Marketing, Randstad
Kyle Sutton, Vice President, Growth Marketing, Talkdesk
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12:30
Main stage
Lunch
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13:30
Main stage
Roundtable insights: Navigating the product marketing landscape
Colin Daymude, Senior Webinar Marketing Manager, Calendly
Jason Druss, Senior Product Marketing Manager, Video, Adobe
Alexander deLong, Director, Product Marketing, IsoMetrix Software
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14:45
Main stage
Champagne at work?! How to be your own best product reference
Joe Edwards, Director, Product Marketing, UiPath
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15:15
Main stage
Coffee break
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15:45
Main stage
The art of humanization: Redefining product marketing through human-centric marketing
Anthony Grosso, Head of Growth, EIS ltd
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16:15
Main stage
Panel | Scaling success: Strategies for building and structuring impactful product marketing teams
Amy Lewis, Director of Product Marketing, GitHub
Jamie Molnar, Senior Director Product Marketing, OneTrust
Seth Geftic, Vice President, Product Marketing, Huntress
David Hoeller, Sr. Director, Product Marketing, SecurityScorecard
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17:00
Main stage
Chairperson closing remarks
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17:10
Main stage
Happy hour: Sponsored by Product Marketing Alliance
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June 06
08:00
Main stage
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
AI-powered product marketing: Tools, tactics, and ethics
Katie Carroll, Director, Product Marketing, Empyrean
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09:45
Main stage
Panel | Cracking the code: Metrics that matter in PMM success
Shari Diamond, Principal, Fluvio
Laura Horton, Senior Director, Product Marketing, G2
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10:15
Main stage
The price is bright: Gaining a competitive edge with value-based pricing
Gabriella Reali, Director, Global Product Marketing, Dematic
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10:45
Main stage
Coffee break
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11:15
Main stage
Insight to impact: Harnessing market intelligence for strategic product marketing
Tucker Boren, Director, Product Marketing & Market Intelligence, Khoros
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11:45
Main stage
Panel | Synergizing strategies: Team alignment tactics for peak product marketing performance
Alexandra Sardarian, Head of Product Marketing, Coursera
Colin Daymude, Senior Webinar Marketing Manager, Calendly
Ann Marie Young, RDMS, RVT, Global Director Product Marketing, Point of Care Ultrasound, Philips Healthcare
Tasha Birdwell, AVP, Product Marketing, dormakaba
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12:30
Main stage
Roundtable insights: Navigating the product marketing landscape
Ryan Schellack, Director, AI Product Marketing, Salesforce
Jeff Rezabek, Director, Product Marketing, IRONSCALES
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13:15
Main stage
Lunch
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14:15
Main stage
Driving results: Essential resources for product marketers
Keith Belton, Vice President, Product Marketing, symplr
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14:45
Main stage
Plus ça change… Product marketing lessons across industries, company stages, and go-to-market models
Hari Vasupuram, Director, Product Marketing, GoDaddy
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15:15
Main stage
Fireside chat | From numbers to narrative: Using data to persuade stakeholders
Ruslan Mursalzade, Product Marketing Manager, Google
Jason Druss, Senior Product Marketing Manager, Video, Adobe
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15:45
Main stage
End of summit
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Get tickets for this years summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Implement impactful product marketing tactics into your strategy.

- Leverage the latest industry trends and emerging tech to amplify your impact.

- Meet mentors and build a network within the world’s biggest PMM community.

- Prove the strategic value of product marketing to your management.

Atlanta
June 05 - 06, 2024

Register now

Event
location

Need accommodation? A discounted room rate is available at Twelve Midtown, ATL Times Square with rates starting from $265. Make sure you book today to avoid disappointment as rooms are assigned on a first-come-first-serve basis.

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Twelve Midtown Autograph
361 17th Street Northwest
30363
Atlanta
United States

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