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Event starts in:
44

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0

hours :

47

minutes

19

until ticket prices increase ⚠️

June 03 & 04, 2026
Renaissance Atlanta Midtown Hotel
866 West Peachtree Street Northwest
Atlanta

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agenda

Build your skills to thrive in a complex ecosystem - gain tactics to influence product, sales, and growth to drive durable GTM impact. Get your ticket for free with a PMA Pro+ membership.

Filled with talks, panels, and interactive discussion, the agenda focuses on alignment, influence, and measurable results well beyond launch day. Co-located with Sales Enablement Summit, your ticket unlocks full access to both content tracks.

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What's on
June 03
June 04
June 03
June 03
08:00
Networking & exhibition
Registration and networking breakfast
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09:00
Main stage | Product Marketing Summit
Chairperson opening remarks
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09:15
Main stage | Product Marketing Summit
When the budget disappears, influence matters more: Turning audience insight into your strongest lever
Sabina Osorio, Senior Director, Growth Marketing, TED, TED Conferences
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09:45
Main stage | Product Marketing Summit
The PMM career shift: From specialist to ecosystem leader
Jamal Miller, VP, Brand & Product Marketing, Calendly
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10:15
Main stage | Product Marketing Summit
The new era of solution marketing: Re-designing buyer-centric value
Alexandria Snow, Director of Solution Marketing, G2
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10:45
Networking & exhibition
Coffee break
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11:15
Main stage | Product Marketing Summit
Panel - GTM is a team sport: Leading cross-functional execution beyond your authority
Ximena Roth, Product Marketing Senior Lead - Partner Programs, Salesforce
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12:00
Main stage | Product Marketing Summit
Interactive roundtable discussions - PMM in the middle: Solving the problems that stall real GTM impact
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12:45
Networking & exhibition
Lunch
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13:45
Main stage | Product Marketing Summit
Fireside chat - So… why aren’t you using the deck?
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14:15
Main stage | Product Marketing Summit
Turning market insight into competitive advantage
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14:45
Main stage | Product Marketing Summit
When the buyer isn’t the user: PMM lessons from purpose-driven organizations
Tershone Phillips, Product Marketing Manager, Measurement, Meta
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15:15
Networking & exhibition
Coffee break
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15:45
Main stage | Product Marketing Summit
Building credibility: A playbook for PMMs to build influence and gain exec buy-in
Aparna Sharma, Vice President of Product Marketing, GreenSky
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16:15
Main stage | Product Marketing Summit
The work after the words: PMM beyond messaging
Elizabeth Simms, Director of Product Marketing, Salesforce
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16:45
Main stage | Product Marketing Summit
Chairperson closing remarks
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17:00
Main stage | Product Marketing Summit
Happy hour: Sponsored by Product Marketing Alliance
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June 04
08:00
Networking & exhibition
Registration and networking breakfast
See the details
09:00
Main stage | Product Marketing Summit
Chairperson opening remarks
See the details
09:15
Main stage | Product Marketing Summit
Your launch wasn’t a hit (and the data knows it)
Hope Barrett, Sr. Director of Product Management, MarTech, SoundCloud
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09:45
Main stage | Product Marketing Summit
How PMMs earn trust with engineers, and why it matters
Yoram Mireles, Head of Product Marketing, New Relic
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10:15
Main stage | Product Marketing Summit
Packaging as an ecosystem: How cross-value-chain collaboration drives innovation and growth
Maurizio Carano, Innovation and Marketing Director, MCC Label
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10:45
Networking & exhibition
Coffee break
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11:15
Main stage | Product Marketing Summit
Panel - The PMM reckoning: What the role must become next
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12:00
Main stage | Product Marketing Summit
When customers are the market research: Turning real voices into real strategy
Natalie Gullatt Pratt, Former Product & Customer Marketing Lead, DocuSign
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12:30
Networking & exhibition
Lunch
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13:30
Main stage | Product Marketing Summit
Workshop - Prompt better, not harder: An AI prompting masterclass
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14:15
Main stage | Product Marketing Summit
After the disruption: What the PMM role becomes next
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14:45
Main stage | Product Marketing Summit
Chairperson closing remarks
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Early bird tickets

now on sale

Hear thought-leaders share insights on the positioning, GTM, and stakeholder challenges holding you back. You'll leave ready to:

- Lead from the center - align product, growth, and sales to drive GTM success without formal authority.

- Turn customer insight into competitive advantage, leverage AI to personalize each stage of the funnel and scale what's working.

- Grow your network in Atlanta, building real connections with PMMs who truly get it and will support you long after the summit wraps.

Atlanta
June 03 - 04, 2026

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