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June 04 & 05, 2025
Atlanta

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June 04 & 05, 2025
Atlanta
Product Marketing Summit

Agenda
at a glance

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Testimonials
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Measure the impact of product marketing and prove your strategic value with impactful KPIs.

Metrics

Product Marketing Manager

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Increase efficiency, productivity, and competitiveness by harnessing the power of AI and automation.

Emerging technology

Product Marketing Manager

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Learn to effectively engage key stakeholders across your business to increase GTM efficiency and accelerate revenue.

Cross-functional collaboration

Product Marketing Manager

Testimonials
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Capture the voice of your customer to create strategic messaging that maximizes competitive differentiation in crowded markets.

Messaging & positioning

Product Marketing Manager

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Direct complex go-to-market strategies to improve launches for faster market penetration.

Go-to-market

Product Marketing Manager

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Learn to effectively engage key stakeholders across your business to increase GTM efficiency and accelerate revenue.

Strategies to scale

Product Marketing Manager

Full agenda
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What's on
Main stage
Workshops
June 04
June 05
June 04
June 04
08:00
Main stage
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
AI-powered product marketing: Tools, tactics, and ethics
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09:45
Main stage
Panel | Cracking the code: Metrics that matter in PMM success
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10:30
Main stage
The price is bright: Gaining a competitive edge with value-based pricing
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11:00
Main stage
Coffee break
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11:30
Main stage
Insight to impact: Harnessing market intelligence for strategic product marketing
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12:00
Main stage
Roundtable insights: Navigating the product marketing landscape
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12:45
Main stage
Lunch
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13:45
Main stage
Panel | Synergizing strategies: Team alignment tactics for peak product marketing performance
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14:30
Main stage
Plus ça change… Product marketing lessons across industries, company stages, and go-to-market models
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15:00
Main stage
Fireside chat | From numbers to narrative: Using data to persuade stakeholders
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15:30
Main stage
Coffee break
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16:00
Main stage
The heart of the deal: Personalizing your marketing and selling strategy
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16:30
Main stage
Panel | Scaling success: Strategies for building and structuring impactful product marketing teams
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17:15
Main stage
Happy hour: Sponsored by Product Marketing Alliance
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June 05
08:00
Main stage
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Partner marketing & the channel ecosystem: Strategies and insights for product marketers
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09:45
Main stage
Champagne at work?! How to be your own best product reference
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10:15
Main stage
Prompt engineering for PMM: Optimizing content creation and audience engagement with large language models
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10:45
Main stage
Coffee break
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11:15
Main stage
Fireside chat | Customer-centricity: A deep dive into decision-making processes
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11:45
Main stage
Panel | Navigating the landscape: Understanding your target audience and market
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12:30
Main stage
Lunch
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13:30
Main stage
Roundtable insights: Navigating the product marketing landscape
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14:15
Main stage
Fireside chat | Mastering GTM: Crafting Powerful Cross-Functional Strategies
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14:45
Main stage
The art of humanization: Redefining product marketing through human-centric marketing
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15:15
Main stage
End of summit
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Watch the summit OnDemand

We’ve assembled the brightest minds in product marketing to reveal their best practices, challenges, and experiences with one mission in mind: enabling you to reach your full product marketing potential.

Catch up with every session from Product Marketing Summit Atlanta 2024, now available OnDemand.

Atlanta
June 05 - 06, 2024

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Event
location

Need accommodation? A discounted room rate is available at Twelve Midtown, ATL Times Square with rates starting from $265. Make sure you book today to avoid disappointment as rooms are assigned on a first-come-first-serve basis.

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Twelve Midtown Autograph
361 17th Street Northwest
30363
Atlanta
United States

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