In today’s hyper-connected, data-driven world, product marketing is no longer about simply launching features or telling a good story - it’s about orchestrating meaningful experiences that resonate, adapt, and endure. When it comes to packaging; the most successful product launches and brand stories now emerge from ecosystems where every link in the value chain collaborates, innovates, and adapts in real time. Join Maurizio Carano, Innovation Director, as he explores how the future of packaging is being shaped by the dynamic interplay between material innovators, brand visionaries, retail disruptors, and empowered consumers. Drawing on global trends and breakthrough case studies, Maurizio will reveal: - How converters and brands can co-create packaging solutions that anticipate retailer needs and delight end-users - The new rules for agile, data-driven collaboration across the value chain—turning supply chains into “insight chains” - Why packaging is becoming the frontline for sustainability, personalization, and digital engagement—and how to make it a competitive advantage - Real-world strategies for closing the feedback loop: using consumer insights to drive upstream innovation and downstream impact Attendees will leave with actionable frameworks for forging stronger partnerships, accelerating innovation, and delivering packaging that not only protects and promotes—but connects, inspires, and sells.