Product marketing is no longer just about launches, messaging, and enablement — it’s increasingly responsible for shaping how a company is understood across its entire ecosystem. In this keynote, Jamal Miller (VP, Brand & Product Marketing at Calendly) explores the growing convergence between product marketing and brand — and why the most effective PMMs are stepping into roles that define narrative, perception, and alignment at scale. Drawing on experience across Amazon, Mailchimp, and Calendly, Jamal will share how PMMs can move beyond execution to influence how products, categories, and companies are positioned — both internally and in the market. In this session, we’ll explore: - Why product marketing is evolving into a brand-defining function — and what’s driving the shift - How PMMs can lead through narrative, not just messaging, to influence perception and decision-making - Practical ways to align product, marketing, and sales through a shared story - Navigating the tension between innovation and legacy in scaling organizations You’ll leave with a clearer understanding of how to expand your scope as a PMM — and operate as a strategic driver of brand, not just a contributor to it.