Shifting perception isn’t just a brand challenge, it’s a core leadership skill for modern product marketers. In this session, Jamal Miller draws on his experience across advertising, client-side roles, and product marketing to explore what it takes for PMMs to move beyond execution and step into true ecosystem leadership. Using real-world examples, Jamal shows how PMMs can reshape narratives not only for products, but across teams, markets, and organizations. This session will explore: - How perception-shifting becomes a leadership lever as PMMs move from specialists to ecosystem influencers - Using empathy and storytelling to align stakeholders and earn trust internally and externally - Balancing innovation with the realities and constraints of legacy products and mature markets You’ll leave with a clearer view of how the PMM role evolves at scale - and practical ways to expand your influence beyond launches, messaging, and deliverables.