Shifting consumer perception is one of the most challenging—and rewarding—tasks in marketing. In this session, Christian Nole shares insights from his dynamic career journey, spanning advertising agencies, client-side roles, and product marketing. Drawing on real-world examples, Christian will explore strategies for reshaping the narrative around established products and even entire industries. From rebranding senior assisted living and memory care—often perceived as "unsellable"—to winning consumer trust and building brand affinity, this session dives into: - Tactics to reframe entrenched consumer beliefs and win over skeptics. - The importance of empathy and storytelling in crafting authentic, impactful messaging. - How to balance innovation with honoring the legacy of long-established products. Whether you're tackling misconceptions in a niche market or looking to spark new excitement around a legacy product, this session will inspire you to rethink what’s possible when it comes to changing perceptions and driving brand loyalty.