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Ximena
Roth
Product Marketing Senior Lead - Partner Programs
Salesforce
Ximena Roth is a former non-profit leader turned Corporate Marketing Strategist, specializing in Product Marketing, Go-to-Market Strategy, and Partnerships. With experience across manufacturing, logistics, and eCommerce, she excels at identifying market opportunities and crafting messaging that drives growth. Ximena leads cross-functional teams with influence, expanding brand reach through partnerships, sales enablement, and digital marketing. Having lived and worked in Mexico, Spain, and the US, she brings a global perspective and a passion for using technology to drive social impact and inclusive growth.
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05 June 2025 09:45 - 10:30
Panel - Navigating PMM growth across borders: Strategies for global success
Expanding product marketing efforts across international borders brings both incredible opportunities and unique challenges. From navigating cultural differences to aligning global and local strategies, scaling globally requires thoughtful planning and execution. In this panel, industry leaders who have successfully driven product marketing growth on a global scale will share their strategies and insights. Topics include: - Tailoring messaging and positioning for diverse cultural and regional markets. - Balancing centralization and decentralization in global marketing strategies. - Overcoming operational hurdles, from localization to regulatory considerations. - Managing cross-functional teams and fostering collaboration across time zones.