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Aparna
Sharma
Vice President of Product Marketing
GreenSky
Aparna is a passionate product marketing leader with deep experience across both high-growth companies and established brands. She has successfully navigated multiple mergers and acquisitions, including a recent transition from Goldman Sachs ownership to private equity, bringing clarity and strategic focus through times of change. Her expertise spans go-to-market strategy, competitive research, and brand storytelling—ensuring that product narratives not only land, but truly resonate.. Currently serving as Vice President of Product Marketing at GreenSky- a fintech company, she leads messaging, positioning, and strategic insights that drive growth and alignment across the business. Aparna holds an MBA from the Scheller School of Business- Georgia Institute of Technology,
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04 June 2025 12:00 - 12:45
Interactive roundtable discussions: Overcoming your biggest challenge as a product marketer
In this session 8 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Previous topics include: 1. AI and the future of PMM 2. Secrets to crafting a messaging strategy that resonates 3. Competitive positioning: Standing out in a crowded market 4. Successfully implementing personalization at scale 5. Developing and launching a successful CI program 6. Aligning product marketing with sales for maximum impact 7. Mastering product launches: Strategies for success 8. Measuring and proving the impact of product marketing