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Aparna
Sharma
Vice President of Product Marketing
GreenSky
Aparna is a passionate product marketing leader with deep experience across both high-growth companies and established brands. She has successfully navigated multiple mergers and acquisitions, including a recent transition from Goldman Sachs ownership to private equity, bringing clarity and strategic focus through times of change. Her expertise spans go-to-market strategy, competitive research, and brand storytelling—ensuring that product narratives not only land, but truly resonate.. Currently serving as Vice President of Product Marketing at GreenSky- a fintech company, she leads messaging, positioning, and strategic insights that drive growth and alignment across the business. Aparna holds an MBA from the Scheller School of Business- Georgia Institute of Technology,
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05 June 2025 09:45 - 10:30
Panel - Navigating PMM growth across borders: Strategies for global success
Expanding product marketing efforts across international borders brings both incredible opportunities and unique challenges. From navigating cultural differences to aligning global and local strategies, scaling globally requires thoughtful planning and execution. In this panel, industry leaders who have successfully driven product marketing growth on a global scale will share their strategies and insights. Topics include: - Tailoring messaging and positioning for diverse cultural and regional markets. - Balancing centralization and decentralization in global marketing strategies. - Overcoming operational hurdles, from localization to regulatory considerations. - Managing cross-functional teams and fostering collaboration across time zones.