Solution marketing has evolved far beyond packaging features or supporting sales decks — yet many organizations still struggle to define its true scope and impact. In today’s complex buying environments, solution marketing sits at the intersection of product strategy, customer insight, go-to-market execution, and revenue enablement. In this keynote, Alexandria Snow explores a modern, holistic definition of solution marketing and why it has become a critical connective tissue across product marketing, demand, and sales enablement teams. Drawing on real-world examples, she will unpack how solution marketers can: - Translate customer problems into cohesive, end-to-end narratives that resonate across the buyer journey - Use win/loss insights to inform messaging, campaign design, and enablement priorities - Partner more effectively with sales enablement to deliver the right content and assets at the right moment - Move from reactive support to proactive, strategic influence across the organization Attendees will leave with a clearer understanding of what solution marketing should be today — and how to operationalize it as a cross-functional driver of growth, alignment, and customer relevance.