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Alexandria
Snow
Director of Solution Marketing
G2
Alexandria Snow (she/her) is Director of Solution Marketing at G2 and a customer-first product marketer with over a decade of experience leading go-to-market strategy across high-growth B2B SaaS organizations. She specializes in translating complex solutions into clear, compelling value narratives that align product, marketing, and sales teams around what truly drives buyer decisions. A seasoned speaker and facilitator, Alexandria has presented at more than 300 events across 17 countries, earning a reputation for practical insight, strategic clarity, and engaging delivery. Her background spans product marketing leadership roles at G2, Salesloft, Grayscale, and Sales Impact Academy, where she has led positioning, messaging, enablement, and large-scale GTM transformations. Outside of her work in SaaS, she is also a travel advisor and lifelong world traveler, bringing a global perspective and deep curiosity into everything she builds.
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03 June 2026 10:15 - 10:45
Winning brand visibility in the age of AI
AI is fundamentally reshaping how buyers discover, evaluate, and shortlist vendors. As answer engines compress the traditional buyer journey, product marketers face a new challenge: if your brand isn’t showing up in AI-generated recommendations, you may already be invisible. In this session, we’ll explore how AI search is changing B2B buying behavior, why trust signals now matter more than ever, and what product marketers can do to increase visibility in the emerging “answer economy.” Attendees will leave with practical strategies for building AI-friendly content, strengthening brand authority, and influencing the shortlist before buyers ever visit your website.