Product marketing depends on trust, especially with engineering teams who are closest to the product and often most skeptical of marketing. Without that trust, PMMs are left reacting instead of shaping strategy, translating instead of influencing, and launching instead of leading. In this session, Yoram Mireles draws on his background as an engineer turned product marketing leader to unpack how trust is actually built between PMMs and engineering teams - and why it’s one of the most overlooked drivers of successful go-to-market execution. Using real-world examples from AI, observability, and cybersecurity, he’ll explore where alignment breaks down, how PMMs unintentionally lose credibility, and what consistently earns respect from technical teams. This is a practical, honest look at what it takes for PMMs to move from downstream messengers to true strategic partners, by meeting engineers where they are and translating technical truth into market value. Key takeaways: - Why engineers distrust marketing—and where that skepticism is justified - The behaviors and signals that build credibility with technical teams - How PMMs can influence product direction without overstepping - Translating engineering reality into differentiated market value - Why trust with engineers directly impacts GTM success