Sabina Osorio is Senior Director of Acquisition & Growth Marketing at TED, where she leads audience growth, lifecycle marketing, and demand generation for TED’s flagship events and global membership programs. Her work sits at the intersection of audience insight, storytelling, and go-to-market execution — helping ideas reach the right people, at the right moment, without compromising brand integrity. With over a decade of experience across B2B and B2C marketing, Sabina has built and scaled growth engines spanning product marketing, content, lifecycle, SEO, paid media, and marketing automation. She has led marketing for global events and high-growth brands, translating audience insight into positioning, GTM strategy, and measurable impact across teams. At TED, Sabina applies an audience-led approach to growth — using data, experimentation, and narrative to drive acquisition, engagement, and long-term value while protecting the clarity and consistency of the brand. She brings a practical, PMM-relevant perspective on how growth, brand, and product marketing can work together as a true go-to-market ecosystem.