As a Measurement PMM in Business Product Marketing, Tershone manages and strategizes how Meta’s Ad products can benefit the advertiser in the growing changes in the industry and overall ecosystem. She is currently leading efforts around regulatory compliance efforts and education messaging across third party measurment. Before joining Meta, Tershone held marketing positions at Comscore and Nielsen, both third-party measurement providers partnered with Meta in their ad products. She started her career at Mindshare (under GroupM) as a Strategic Planner for the Jaguar/Land Rover account, contributing to vehicle launch strategies. Her diverse experiences offer a comprehensive understanding of the industry. In 2020 and 2021, the Product Marketing Alliance named Tershone a finalist for the “Rising Star” and “Above & Beyond” awards. She has also won several accolades from AEJMC, The Association for Education in Journalism and Mass Communication. Tershone holds both a BS in Telecommunication and MA in Mass Communication from the University of Florida. Tershone currently serves as a member of the Advertising Research Foundation Young Pros, an active Girl Scout leader in her community. During the pandemic, kicked off her very own podcast, The Right Mistake Podcast which showcases and discusses turning accidental decisions into life-changing moments!