As a Product Marketing Lead at Moore, Tershone drives go-to-market strategy and execution for enterprise data solutions that empower nonprofit organizations to identify, validate, and retain donors. She leads market and competitive analysis, refines data-driven donor personas, and partners closely with product teams to align marketing with development cycles and launch readiness. Ultimately driving non-profit organizations to deepen donor relationships and maximize lifetime value. Previously, a Measurement PMM within Meta’s Business Product Marketing team, Tershone led strategy and positioning for how advertisers navigate industry shifts through Meta’s ad measurement solutions. She focused on regulatory compliance, third-party measurement partnerships, and evolving education across the ecosystem. Prior to Meta, she held roles at Comscore and Nielsen, and began her career at Mindshare (GroupM) working on Jaguar Land Rover. Her cross-industry experience gives her a unique perspective on the intersection of data, media, and marketing effectiveness. Tershone is a two-time Product Marketing Alliance award finalist and, also hosts “The Right Mistake” podcast, exploring how unexpected decisions can lead to meaningful growth.