Elizabeth (Williams) Simms is a seasoned product marketing leader with deep experience driving go-to-market strategy for enterprise technology. She is currently Director of Product Marketing at Salesforce, where she leads teams shaping positioning, messaging, and launches for high-impact products, including AI-driven solutions that help customers transform how they work. Across multiple roles at Salesforce and other high-growth organizations, Elizabeth has built a reputation for translating complex technology into clear, compelling stories that resonate with both customers and internal stakeholders. Her background spans product marketing, content strategy, and brand storytelling, giving her a uniquely holistic perspective on how strong narratives accelerate growth. Elizabeth holds a B.A. in English Language and Literature from Washington and Lee University, where she graduated magna cum laude with honors. Based in Atlanta, she is passionate about thoughtful leadership, collaboration, and mentoring the next generation of marketers.