Natalie (Gullatt) Pratt is a senior customer and product marketing leader who builds go-to-market, lifecycle, and advocacy systems inside B2B SaaS organizations. She’s known for stepping into growth and transition phases to align Product, Sales, Marketing, Customer Success, and RevOps around proof-based storytelling that drives adoption, retention, and revenue. Across roles with companies including InvoiceCloud, DocuSign, Okta, Artera, and Perceptyx, Natalie has led initiatives that turn customer insight into scalable programs — from advocacy frameworks and customer evidence systems to lifecycle engagement and enablement content that helps teams win and expand accounts. She brings a practical, systems-focused approach to making customer voice a durable growth engine. Based in Atlanta, Natalie focuses on connecting strategy with execution — designing frameworks, building the infrastructure, and partnering cross-functionally to deliver measurable impact.