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Katie
Carroll
Senior Director, Go-To-Market
Empyrean
Katie Carroll is the Senior Director of Go-to-Market at Empyrean, a leading provider of benefits administration and employee engagement solutions. With over 15 years of experience in technology marketing, Katie is a dynamic leader focused on bridging the gap between innovation and human connection. Her work revolves around making benefits more accessible, impactful, and engaging, empowering HR leaders to build stronger, more connected cultures. As a passionate advocate for HealthTech and Benefits, Katie draws from her deep expertise in product marketing, sales enablement, and brand strategy to develop solutions that simplify complexity and deliver real value. In her role, Katie collaborates closely with Product and Engineering teams to bring forward-thinking, AI-powered solutions to market, emphasizing that AI isn’t about replacing human efforts but amplifying them. Katie frequently speaks on topics at the intersection of AI, marketing, and employee engagement. Her presentations explore how AI can enhance—not replace—the human element in benefits and beyond, showcasing how technology can serve as a catalyst for connection, innovation, and improved well-being. Whether addressing AI’s transformative role in HR or strategies for fostering a connected workplace, Katie brings a relatable, consultative approach to her speaking engagements, inspiring audiences to embrace the future with curiosity and confidence.
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03 June 2026 13:45 - 14:15
Fireside chat - So… why aren’t you using the deck?
Every PMM has built the “perfect” enablement deck. Every salesperson has promptly ignored it. This fireside chat brings both sides together for an honest, good-humored conversation about why sales enablement so often misses the mark - and what it actually takes for PMMs and sales leaders to make it work. Through real stories (and real friction), this session explores what sales really needs, where PMM effort is often misdirected, and how insight, feedback, and trust can turn enablement from a content drop into a shared GTM advantage. Expect candid perspectives on ownership, incentives, and the small changes that make the biggest difference. Key takeaways: - Why “great content” fails without the right incentives, timing, and ownership - What sales actually values (and uses) versus what PMMs often optimize for - How to build feedback loops that improve enablement instead of adding noise - Where PMM should lead, where sales should own, and how to avoid the gray zone - Practical shifts that turn enablement into a living system - not a one-off asset No theory. No pitches. Just a PMM and a sales leader finally talking it out.