Every PMM has built the “perfect” enablement deck. Every salesperson has promptly ignored it. This fireside chat brings both sides together for an honest, good-humored conversation about why sales enablement so often misses the mark - and what it actually takes for PMMs and sales leaders to make it work. Through real stories (and real friction), this session explores what sales really needs, where PMM effort is often misdirected, and how insight, feedback, and trust can turn enablement from a content drop into a shared GTM advantage. Expect candid perspectives on ownership, incentives, and the small changes that make the biggest difference. Key takeaways: - Why “great content” fails without the right incentives, timing, and ownership - What sales actually values (and uses) versus what PMMs often optimize for - How to build feedback loops that improve enablement instead of adding noise - Where PMM should lead, where sales should own, and how to avoid the gray zone - Practical shifts that turn enablement into a living system - not a one-off asset No theory. No pitches. Just a PMM and a sales leader finally talking it out.