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Event starts in:
9

days :

8

: hours :

5

minutes

39

until the summit

October 29, 2025
Hyatt Regency Sydney
161 Sussex Street
Sydney

This year's
full agenda

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What's on
October 29
Exhibition & networking
Product Marketing Summit
Product-Led Summit
Product Marketing Summit
Product Marketing Summit
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
October 29
Chairperson’s opening icebreaker: The PMM’s playbook for diagnosing GTM failure
Andrew Hatfield, Marketing Strategist, Deepstar Strategic
See the details
09:30
October 29
The PMM revolution at SAP: Redefining the role to drive global product success
Baber Farooq, SVP, Product Marketing, SAP
See the details
10:00
October 29
Navigating product marketing in the East: Agility, ambiguity, and alignment
Jan Hofmann, Former Head of Product Marketing, TikTok
See the details
10:30
Exhibition & networking
Coffee break
See the details
11:00
October 29
Ignite Go-To-Market and drive IMPACT on revenue
Joe Hindmarsh, Principal Strategist, Highspot
See the details
11:30
October 29
From users to superfans: Turning your product community into a powerhouse
Anna Wood, PMM Lead, Canva
See the details
12:00
October 29
One story to rule them all: Turning narrative into go-to-market strategy
James Goodwin, Chief Growth Officer, Wisr
See the details
12:30
Exhibition & networking
Lunch
See the details
13:30
October 29
Networking roundtables: Navigating the product marketing landscape
Gabi Mandy, Head of Marketing, Mantel Group
Cláudia Capelo, Head of Product Marketing ANZ, CMC Markets ANZ
Fabian Claveria, Senior PMM, Afterpay
See the details
14:15
October 29
The solo PMM: Lessons learnt from playing a full product marketing symphony as a one-man band
Tyler Hogue, Product Marketing Principal, Asia-Pacific & Japan, Adobe
See the details
14:45
October 29
Reframing growth: PMM strategies for driving platform-led transformation
See the details
15:15
Exhibition & networking
Coffee break
See the details
15:45
October 29
Panel | The customer is the roadmap: Building user-led products through PM x PMM alignment
Teresa Huang, Head of Product, Enablement, Bupa
Teena Wooldridge, Senior Director of APAC & China Marketing, LinkedIn
Sara McCormick, Head of Product Marketing, Culture Amp
Luke Holmes, Director, Product Management, Mastercard
See the details
16:30
October 29
Interactive workshop | We need to talk: PMs, PMMs, and the art of getting on the same page
Fabian Claveria, Senior PMM, Afterpay
See the details
17:00
Exhibition & networking
Happy hour hosted by Product Marketing Alliance & Product-Led Alliance
See the details
Product-Led Summit
What's on
October 29
Exhibition & networking
Product Marketing Summit
Product-Led Summit
Product Marketing Summit
Product Marketing Summit
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
October 29
Chairperson’s opening icebreaker: The PMM’s playbook for diagnosing GTM failure
Andrew Hatfield, Marketing Strategist, Deepstar Strategic
See the details
09:30
October 29
The PMM revolution at SAP: Redefining the role to drive global product success
Baber Farooq, SVP, Product Marketing, SAP
See the details
10:00
October 29
Navigating product marketing in the East: Agility, ambiguity, and alignment
Jan Hofmann, Former Head of Product Marketing, TikTok
See the details
10:30
Exhibition & networking
Coffee break
See the details
11:00
October 29
Ignite Go-To-Market and drive IMPACT on revenue
Joe Hindmarsh, Principal Strategist, Highspot
See the details
11:30
October 29
From users to superfans: Turning your product community into a powerhouse
Anna Wood, PMM Lead, Canva
See the details
12:00
October 29
One story to rule them all: Turning narrative into go-to-market strategy
James Goodwin, Chief Growth Officer, Wisr
See the details
12:30
Exhibition & networking
Lunch
See the details
13:30
October 29
Networking roundtables: Navigating the product marketing landscape
Gabi Mandy, Head of Marketing, Mantel Group
Cláudia Capelo, Head of Product Marketing ANZ, CMC Markets ANZ
Fabian Claveria, Senior PMM, Afterpay
See the details
14:15
October 29
The solo PMM: Lessons learnt from playing a full product marketing symphony as a one-man band
Tyler Hogue, Product Marketing Principal, Asia-Pacific & Japan, Adobe
See the details
14:45
October 29
Reframing growth: PMM strategies for driving platform-led transformation
See the details
15:15
Exhibition & networking
Coffee break
See the details
15:45
October 29
Panel | The customer is the roadmap: Building user-led products through PM x PMM alignment
Teresa Huang, Head of Product, Enablement, Bupa
Teena Wooldridge, Senior Director of APAC & China Marketing, LinkedIn
Sara McCormick, Head of Product Marketing, Culture Amp
Luke Holmes, Director, Product Management, Mastercard
See the details
16:30
October 29
Interactive workshop | We need to talk: PMs, PMMs, and the art of getting on the same page
Fabian Claveria, Senior PMM, Afterpay
See the details
17:00
Exhibition & networking
Happy hour hosted by Product Marketing Alliance & Product-Led Alliance
See the details
Product-Led Summit
What's on
October 29
Exhibition & networking
Product Marketing Summit
Product-Led Summit
Product Marketing Summit
Product Marketing Summit
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
October 29
Chairperson’s opening icebreaker: The PMM’s playbook for diagnosing GTM failure
Andrew Hatfield, Marketing Strategist, Deepstar Strategic
See the details
09:30
October 29
The PMM revolution at SAP: Redefining the role to drive global product success
Baber Farooq, SVP, Product Marketing, SAP
See the details
10:00
October 29
Navigating product marketing in the East: Agility, ambiguity, and alignment
Jan Hofmann, Former Head of Product Marketing, TikTok
See the details
10:30
Exhibition & networking
Coffee break
See the details
11:00
October 29
Ignite Go-To-Market and drive IMPACT on revenue
Joe Hindmarsh, Principal Strategist, Highspot
See the details
11:30
October 29
From users to superfans: Turning your product community into a powerhouse
Anna Wood, PMM Lead, Canva
See the details
12:00
October 29
One story to rule them all: Turning narrative into go-to-market strategy
James Goodwin, Chief Growth Officer, Wisr
See the details
12:30
Exhibition & networking
Lunch
See the details
13:30
October 29
Networking roundtables: Navigating the product marketing landscape
Gabi Mandy, Head of Marketing, Mantel Group
Cláudia Capelo, Head of Product Marketing ANZ, CMC Markets ANZ
Fabian Claveria, Senior PMM, Afterpay
See the details
14:15
October 29
The solo PMM: Lessons learnt from playing a full product marketing symphony as a one-man band
Tyler Hogue, Product Marketing Principal, Asia-Pacific & Japan, Adobe
See the details
14:45
October 29
Reframing growth: PMM strategies for driving platform-led transformation
See the details
15:15
Exhibition & networking
Coffee break
See the details
15:45
October 29
Panel | The customer is the roadmap: Building user-led products through PM x PMM alignment
Teresa Huang, Head of Product, Enablement, Bupa
Teena Wooldridge, Senior Director of APAC & China Marketing, LinkedIn
Sara McCormick, Head of Product Marketing, Culture Amp
Luke Holmes, Director, Product Management, Mastercard
See the details
16:30
October 29
Interactive workshop | We need to talk: PMs, PMMs, and the art of getting on the same page
Fabian Claveria, Senior PMM, Afterpay
See the details
17:00
Exhibition & networking
Happy hour hosted by Product Marketing Alliance & Product-Led Alliance
See the details
Product-Led Summit

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