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Event starts in:
262

days :

12

: hours :

2

minutes

4

until early bird prices end

November 06, 2025
Sydney

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agenda

2025 coming soon....

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What's on
November 6
November 7
November 6
November 6
08:00
Workshops
Welcome breakfast & registration
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09:00
Main stage
Opening remarks
Andrew Hatfield, Marketing Strategist, Deepstar Strategic
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09:15
Main stage
From graveyard to glory: The product assassin’s guide to product end of life and customer retention
Natasha Anich, Director of Global Product Marketing, Reapit
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09:45
Main stage
There isn’t an ‘i’ in ‘cross-functional marketing collaboration’ – there’s actually three.
James Goodwin, Chief Growth Officer, Wisr
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10:15
Main stage
Overcoming regional product marketing challenges when you're flying solo as a PMM
Jeremy Wood, Head of Product Marketing (APAC), Adobe
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10:45
Workshops
Break
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11:15
Main stage
Trust your gut - the power of instinct, creativity, and customer obsession in a data-driven world
John McKiernan, Principal Marketing Manager, Postman
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11:45
Main stage
Product & GTM alignment insights to win more deals and expand NRR
Andrew Hatfield, Marketing Strategist, Deepstar Strategic
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12:30
Main stage
How customer marketing can transform your product marketing strategy today
Jennifer Norrie, Director of Customer Marketing, DocuSign
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13:00
Workshops
Lunch
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14:00
Main stage
Panel: Product marketing in context - An in-depth cross-industry analysis
Alan Sicolo, Head of Product Marketing, Flinders University
Torin Didenko, Senior Product Marketing Manager, Microsoft
Neill Fraser, Head of Product Marketing, Xero
Toby Roger, Director of Product Marketing, UpGuard
David Metcalfe, Product Marketing Sales Enablement, Stripe
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14:45
Main stage
The nuance of value perception
Laurence Savin, Global Product Marketing, Uber
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15:15
Workshops
Break
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15:45
Main stage
AI for Product Marketing: From Experiments to Results
Will Mulholland, Founder, Intelligent Marketer
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16:15
Main stage
PMMs vs PMM GPT
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17:00
Main stage
Happy hour hosted by Product Marketing Alliance
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November 7
08:00
Workshops
Welcome breakfast & registration
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09:00
Main stage
Opening remarks
Andrew Hatfield, Marketing Strategist, Deepstar Strategic
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09:15
Main stage
Establishing Product Marketing as a business-critical function
Jan Hofmann, Head of Product Marketing, TikTok
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09:45
Main stage
Interactive roundtable discussions: PMA's community challenges
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10:30
Main stage
Why giving your product 'identity' will supercharge your GTM strategy
Natalie Beaconsfield, Head of GTM & Creative Strategy, Google
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11:00
Workshops
Break
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11:30
Main stage
How MYOB reestablished product marketing internally
Liam Hindle, Director of Product Marketing, MYOB
Allison Moser, Director of Product Marketing - Enterprise Products, MYOB
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12:00
Main stage
Quick storytelling wins to really tell your tale
Jen Thompson, Head of Product Marketing, Canva
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12:30
Main stage
Building Product-Market fit in international companies
Lucy Sonter, Product Marketing Manager (APAC), LinkedIn
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13:00
Workshops
Lunch
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14:00
Main stage
Panel - Integrating CI into your PMM role
Mirna Nasr, Senior Product Marketing & Strategy Manager, MRI Software
Ally Kendall, Product Marketing Lead, Culture Amp
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14:45
Main stage
Designing the work: Building Your PMM roadmap
Kayla Medica, CMO, Mehdeeka
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15:15
Main stage
Closing remarks
Andrew Hatfield, Marketing Strategist, Deepstar Strategic
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Get your ticket

for the summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Implement impactful PMM tactics into your strategy.

- Leverage the latest industry trends & emerging tech to amplify efforts.

- Meet mentors & build a network in the world’s largest PMM community.

- Prove the strategic value of product marketing to your management.

Sydney
November 6 - 7, 2024

Register now

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