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Event starts in:
46

days :

5

: hours :

44

minutes

32

until early bird prices end

October 29, 2025
Sydney

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agenda

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Speakers

What's on
Product Marketing Summit
Product-Led Summit
Product Marketing Summit
Product Marketing Summit
08:00
Exhibition & networking
Welcome breakfast & registration
09:00
Product Marketing Summit
Chairperson’s opening icebreaker: The PMM’s playbook for diagnosing GTM failure
Andrew Hatfield, Marketing Strategist, Deepstar Strategic
09:30
Product Marketing Summit
The PMM revolution at SAP: Redefining the role to drive global product success
Baber Farooq, SVP, Product Marketing, SAP
10:00
Product Marketing Summit
From launches to lifecycle: Why good product marketing is a marathon not a sprint
10:30
Exhibition & networking
Coffee break
11:00
Product Marketing Summit
Transform noise into loyalty & revenue: Turning your product community into a powerhouse
Anna Wood, PMM Lead, Canva
11:30
Product Marketing Summit
Networking roundtables: Navigating the product marketing landscape
Gabi Mandy, Head of Marketing, Mantel Group
Cláudia Capelo, Head of Product Marketing ANZ, CMC Markets ANZ
12:45
Exhibition & networking
Lunch
13:45
Product Marketing Summit
No more excuses: How product marketing can rewrite the rules of perception
14:15
Product Marketing Summit
One story to rule them all: Turning narrative into go-to-market strategy
James Goodwin, Chief Growth Officer, Wisr
14:45
Product Marketing Summit
The solo PMM: Lessons learnt from playing a full product marketing symphony as a one-man band
Tyler Hogue, Product Marketing & Strategy Lead, APAC, Rakuten
15:15
Exhibition & networking
Coffee break
15:45
Product Marketing Summit
Panel | The customer is the roadmap: Building user-led products through PM x PMM alignment
Teresa Huang, Head of Product, Enablement, Bupa
Teena Wooldridge, Senior Director of APAC & China Marketing, LinkedIn
Sara McCormick, Head of Product Marketing, Culture Amp
Luke Holmes, Director, Product Management, Mastercard
16:30
Product Marketing Summit
Interactive workshop | We need to talk: PMs, PMMs, and the art of getting on the same page
17:00
Exhibition & networking
Happy hour hosted by Product Marketing Alliance & Product-Led Alliance
Product-Led Summit
09:15
Product-Led Summit
How HelloFresh is seeing the bigger picture: Solving product problems through simplification
Nick Lever, Head of Product Analytics, Hellofresh
09:45
Product-Led Summit
Data-driven decision making: Leveraging product analytics to skyrocket growth
10:45
Product-Led Summit
Navigating complexity with confidence: Harnessing principles, alignment, and protecting what matters
Fawne Berkutow, Head of Product & Design, Gumtree
11:15
Product-Led Summit
From idea to impact: Product innovation frameworks that drive growth
Luke Westlake, Product & Strategy Director, Experian
11:45
Product-Led Summit
Networking roundtable discussions
Carla Mizrahi, Head of Product, Hireup
13:30
Product-Led Summit
Panel: Building a high-performing product team
Herry Wiputra, Chief Product Officer, hipages
Dane Maddams, Director of Product, Culture Amp
14:15
Product-Led Summit
Data-driven product-led growth in startups (And what big orgs can learn from them)
Ajay Laxman, Director of Product Management, Soundstripe
14:45
Product-Led Summit
Beyond features: How customer experience defines product-market fit
Arjun Nidigallu, Head of Product, Volkswagen
15:45
Product-Led Summit
Panel | The customer is the roadmap: Building user-led products through PM x PMM alignment
Teresa Huang, Head of Product, Enablement, Bupa
Teena Wooldridge, Senior Director of APAC & China Marketing, LinkedIn
Sara McCormick, Head of Product Marketing, Culture Amp
Luke Holmes, Director, Product Management, Mastercard
16:30
Product-Led Summit
Interactive workshop | We need to talk: PMs, PMMs, and the art of getting on the same page

Get your ticket

for the summit

We’re bringing together the brightest minds in product marketing for one day of unrivaled networking, learning and discussion so you can:

- Uplevel your GTM, positioning, and AI-enabled strategies to meet today’s demands

- Tap into emerging tech and trends to amplify your influence and impact

- Connect with peers who truly get your challenges, and your wins

- Show leadership the undeniable value of strategic product marketing

Sydney
October 29, 2025

Save A$400

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