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Register now

Event starts in:
9

days :

8

: hours :

5

minutes

41

until the summit

October 29, 2025
Hyatt Regency Sydney
161 Sussex Street
Sydney

Our

agenda

Don't forget, your ticket also gives you full access to the co-located Product-Led Summit too.

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Speakers

What's on
Product Marketing Summit
Product-Led Summit
Product Marketing Summit
Product Marketing Summit
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
October 29
Chairperson’s opening icebreaker: The PMM’s playbook for diagnosing GTM failure
Andrew Hatfield, Marketing Strategist, Deepstar Strategic
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09:30
October 29
The PMM revolution at SAP: Redefining the role to drive global product success
Baber Farooq, SVP, Product Marketing, SAP
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10:00
October 29
Navigating product marketing in the East: Agility, ambiguity, and alignment
Jan Hofmann, Former Head of Product Marketing, TikTok
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10:30
Exhibition & networking
Coffee break
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11:00
October 29
Ignite Go-To-Market and drive IMPACT on revenue
Joe Hindmarsh, Principal Strategist, Highspot
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11:30
October 29
From users to superfans: Turning your product community into a powerhouse
Anna Wood, PMM Lead, Canva
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12:00
October 29
One story to rule them all: Turning narrative into go-to-market strategy
James Goodwin, Chief Growth Officer, Wisr
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12:30
Exhibition & networking
Lunch
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13:30
October 29
Networking roundtables: Navigating the product marketing landscape
Gabi Mandy, Head of Marketing, Mantel Group
Cláudia Capelo, Head of Product Marketing ANZ, CMC Markets ANZ
Fabian Claveria, Senior PMM, Afterpay
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14:15
October 29
The solo PMM: Lessons learnt from playing a full product marketing symphony as a one-man band
Tyler Hogue, Product Marketing Principal, Asia-Pacific & Japan, Adobe
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14:45
October 29
Reframing growth: PMM strategies for driving platform-led transformation
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15:15
Exhibition & networking
Coffee break
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15:45
October 29
Panel | The customer is the roadmap: Building user-led products through PM x PMM alignment
Teresa Huang, Head of Product, Enablement, Bupa
Teena Wooldridge, Senior Director of APAC & China Marketing, LinkedIn
Sara McCormick, Head of Product Marketing, Culture Amp
Luke Holmes, Director, Product Management, Mastercard
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16:30
October 29
Interactive workshop | We need to talk: PMs, PMMs, and the art of getting on the same page
Fabian Claveria, Senior PMM, Afterpay
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17:00
Exhibition & networking
Happy hour hosted by Product Marketing Alliance & Product-Led Alliance
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Product-Led Summit

Get your ticket

for the summit

We’re bringing together the brightest minds in product marketing for one day of unrivaled networking, learning and discussion so you can:

- Uplevel your GTM, positioning, and AI-enabled strategies to meet today’s demands

- Tap into emerging tech and trends to amplify your influence and impact

- Connect with peers who truly get your challenges, and your wins

- Show leadership the undeniable value of strategic product marketing

Sydney
October 29, 2025

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