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Event starts in:

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: hours :

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November 06 & 07, 2024
Doltone House - Jones Bay Wharf
26-32 Pirrama Road
Sydney

This year's

agenda

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What's on
November 6
November 7
November 6
November 6
09:00
Main stage
Opening remarks
Andrew Hatfield, Marketing Strategist, Deepstar Strategic
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09:15
Main stage
From graveyard to glory: The product assassin’s guide to product end of life and customer retention
Natasha Anich, Director of Global Product Marketing, Reapit
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09:45
Main stage
There isn’t an ‘i’ in ‘cross-functional marketing collaboration’ – there’s actually three.
James Goodwin, Chief Growth Officer, Wisr
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10:15
Main stage
Overcoming regional product marketing challenges when you're flying solo as a PMM
Jeremy Wood, Head of Product Marketing (APAC), Adobe
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11:15
Main stage
Trust your gut - the power of instinct, creativity, and customer obsession in a data-driven world
John McKiernan, Principal Product Marketing Manager, Atlassian
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11:45
Main stage
Roundtable discussions: Choose your topic and collaborate
Kane Curran, Head of Product Marketing, Macquarie University
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12:30
Main stage
How customer marketing can transform your product marketing strategy today
Jennifer Norrie, Director of Customer Marketing, DocuSign
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14:00
Main stage
Panel: Product marketing in context - An in-depth cross-industry analysis
Alan Sicolo, Head of Product Marketing, Flinders University
Stephanie Sudano, Global Product Marketing Lead, Quantium
Torin Didenko, Senior Product Marketing Manager, Microsoft
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14:45
Main stage
The nuance of value perception
Laurence Savin, Global Product Marketing, Uber
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15:45
Main stage
Fireside chat - PMM level-up: Tips for elevating your product marketing craft and career
Mirna Nasr, Senior Product Marketing & Strategy Manager, MRI Software
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16:15
Main stage
PMMs vs PMM GPT
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17:00
Main stage
Happy hour hosted by Product Marketing Alliance
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November 7
09:00
Main stage
Opening remarks
Andrew Hatfield, Marketing Strategist, Deepstar Strategic
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09:45
Main stage
How to ride the wave of an M&A in product marketing
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09:45
Main stage
Interactive roundtable discussions: PMA's community challenges
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10:30
Main stage
Why giving your product 'identity' will supercharge your GTM strategy
Natalie Beaconsfield, Head of GTM & Creative Strategy, Google
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11:30
Main stage
How MYOB reestablished product marketing internally
Liam Hindle, Director of Product Marketing, MYOB
Allison Moser, Director of Product Marketing - Enterprise Products, MYOB
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12:00
Main stage
Quick storytelling wins to really tell your tale
Jen Thompson, Head of Product Marketing, Canva
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12:30
Main stage
Building Product-Market fit in international companies
Lucy Sonter, Product Marketing Manager (APAC), LinkedIn
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14:00
Main stage
Panel - Integrating CI into your PMM role
Mirna Nasr, Senior Product Marketing & Strategy Manager, MRI Software
Ally Kendall, Product Marketing Lead, Culture Amp
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14:45
Main stage
Establishing Product Marketing as a business-critical function
Jan Hofmann, Head of Product Marketing, TikTok
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15:15
Main stage
Leading with confidence: Advice for product marketing team leads
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15:45
Main stage
Closing remarks
Andrew Hatfield, Marketing Strategist, Deepstar Strategic
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Get your ticket

for the summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Implement impactful PMM tactics into your strategy.

- Leverage the latest industry trends & emerging tech to amplify efforts.

- Meet mentors & build a network in the world’s largest PMM community.

- Prove the strategic value of product marketing to your management.

Sydney
November 6 - 7, 2024

Register now

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