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Event starts in:

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until early bird proices end

November 06 & 07, 2024
Doltone House - Jones Bay Wharf
26-32 Pirrama Road
Sydney

This year's

agenda

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What's on
November 6
November 7
November 6
November 6
09:00
Main stage
Opening remarks
Andrew Hatfield, Marketing Strategist, Deepstar Strategic
09:15
Main stage
From graveyard to glory: The product assassin’s guide to product end of life and customer retention
Natasha Anich, Director of Global Product Marketing, Reapit
09:45
Main stage
There isn’t an ‘i’ in ‘cross-functional marketing collaboration’ – there’s actually three.
James Goodwin, Chief Growth Officer, Wisr
10:15
Main stage
Proving value as a regional PMM
Jeremy Wood, Head of Product Marketing (APAC), Adobe
11:15
Main stage
Trust your gut - The power of PMM instinct and creativity in a world of data and AI
John McKiernan, Principal Product Marketing Manager, Atlassian
11:45
Main stage
Roundtable discussions: Choose your topic and collaborate
Kane Curran, Head of Product Marketing, Macquarie University
12:30
Main stage
How customer marketing can transform your product marketing strategy today
Jennifer Norrie, Director of Customer Marketing, DocuSign
14:00
Main stage
Panel: Product marketing in context - An in-depth cross-industry analysis
Jacqueline Leech, Senor Product Marketing Lead, Downer
Alan Sicolo, Head of Product Marketing, Flinders University
Stephanie Sudano, Global Product Marketing Lead, Quantium
14:45
Main stage
The ten commandments of value perception
Laurence Savin, Global Product Marketing, Uber
15:45
Main stage
Fireside chat - PMM level-up: Tips for elevating your product marketing craft and career
Mirna Nasr, Senior Product Marketing & Strategy Manager, MRI Software
16:15
Main stage
PMMs vs PMM GPT
17:00
Main stage
Happy hour hosted by Product Marketing Alliance
November 7
09:00
Main stage
Opening remarks
Andrew Hatfield, Marketing Strategist, Deepstar Strategic
09:45
Main stage
How to ride the wave of an M&A in product marketing
Torin Didenko, Senor Product Marketing Manager, Microsoft
09:45
Main stage
Interactive roundtable discussions: PMA's community challenges
10:30
Main stage
Scalable sales enablement - How to empower your sales teams in a sustainable way
Natalie Beaconsfield, Head of GTM & Creative Strategy, Google
11:30
Main stage
How MYOB reestablished product marketing internally
Liam Hindle, Segment Product Marketing Lead, MYOB
Allison Moser, Director of Product Marketing - Enterprise Products, MYOB
12:00
Main stage
Quick storytelling wins to really tell your tale
Jen Thompson, Head of Product Marketing, Canva
12:30
Main stage
Why do GTM strategies fail?
Andrew Hatfield, Marketing Strategist, Deepstar Strategic
14:00
Main stage
Panel - Integrating CI into your PMM role
Mirna Nasr, Senior Product Marketing & Strategy Manager, MRI Software
Ally Kendall, Senior Product Marketing Manager, Dovetail
14:45
Main stage
AI-powered content marketing - The dos and the don'ts
Alan Sicolo, Head of Product Marketing, Flinders University
15:15
Main stage
Leading with confidence: Advice for product marketing team leads
15:45
Main stage
Closing remarks
Andrew Hatfield, Marketing Strategist, Deepstar Strategic

Get your ticket

for the summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Implement impactful PMM tactics into your strategy.

- Leverage the latest industry trends & emerging tech to amplify efforts.

- Meet mentors & build a network in the world’s largest PMM community.

- Prove the strategic value of product marketing to your management.

Sydney
November 6 - 7, 2024

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