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October 29, 2025
Hyatt Regency Sydney
161 Sussex Street
Sydney

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Don't forget, your ticket also gives you full access to the co-located Product-Led Summit too.

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Speakers

What's on
Product Marketing Summit
Product-Led Summit
Product Marketing Summit
Product Marketing Summit
08:00
Exhibition & networking
Welcome breakfast & registration
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09:00
October 29
Chairperson’s opening icebreaker: The PMM’s playbook for diagnosing GTM failure
Andrew Hatfield, Marketing Strategist, Deepstar Strategic
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09:30
October 29
The PMM revolution at SAP: Redefining the role to drive global product success
Baber Farooq, SVP, Product Marketing, SAP
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10:00
October 29
Navigating product marketing in the East: Agility, ambiguity, and alignment
Jan Hofmann, Former Head of Product Marketing, TikTok
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10:30
Exhibition & networking
Coffee break
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11:00
October 29
Ignite Go-To-Market and drive IMPACT on revenue
Joe Hindmarsh, Principal Strategist, Highspot
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11:30
October 29
From users to superfans: Turning your product community into a powerhouse
Anna Wood, Head of Product Marketing, Canva
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12:00
October 29
One story to rule them all: Turning narrative into go-to-market strategy
James Goodwin, Chief Growth Officer, Wisr
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12:30
Exhibition & networking
Lunch
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13:30
October 29
Networking roundtables: Navigating the product marketing landscape
Gabi Mandy, Head of Marketing, Mantel Group
Cláudia Capelo, Head of Product Marketing ANZ, CMC Markets ANZ
Fabian Claveria, Senior PMM, Afterpay
Sara McCormick, Head of Product Marketing, Culture Amp
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14:15
October 29
The solo PMM: Lessons learnt from playing a full product marketing symphony as a one-man band
Tyler Hogue, Product Marketing Principal, Asia-Pacific & Japan, Adobe
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14:45
October 29
Commercialising on customer value: Lessons learned in balancing risk and reward
Nathan Boddam-Whetham, Head of Product, Datacom
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15:15
Exhibition & networking
Coffee break
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15:45
October 29
Panel | The customer is the roadmap: Building user-led products through PM x PMM alignment
Teresa Huang, Head of Product, Enablement, Bupa
Teena Wooldridge, Senior Director of APAC & China Marketing, LinkedIn
Sara McCormick, Head of Product Marketing, Culture Amp
Luke Holmes, Director, Product Management, Mastercard
Dane Maddams, Director, Product, Culture Amp
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16:30
October 29
Interactive workshop | We need to talk: PMs, PMMs, and the art of getting on the same page
Fabian Claveria, Senior PMM, Afterpay
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17:00
Exhibition & networking
Happy hour hosted by Product Marketing Alliance & Product-Led Alliance
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Product-Led Summit

Get your ticket

for the summit

We’re bringing together the brightest minds in product marketing for one day of unrivaled networking, learning and discussion so you can:

- Uplevel your GTM, positioning, and AI-enabled strategies to meet today’s demands

- Tap into emerging tech and trends to amplify your influence and impact

- Connect with peers who truly get your challenges, and your wins

- Show leadership the undeniable value of strategic product marketing

Sydney
October 29, 2025

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