Successful product outcomes depend on more than great strategy; they rely on tight alignment between Product Management and Product Marketing. And let’s be honest... that alignment doesn’t always come easy. In this fast-paced, hands-on workshop, we’ll bring PMs and PMMs together to tackle the friction head-on. What to expect: 1. Kick off in groups made up of attendees from your original summit, sorted by company size and maturity, to list your biggest cross-team pain points 2. Join mixed PM/PMM tables to tackle those challenges and co-create practical solutions together With guided prompts and quick frameworks fueling energizing conversations, you’ll leave with actionable tools and fresh perspectives to strengthen collaboration and drive launch success.

In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert, so come prepared to discuss, learn, network, and share. Discussion topics will include: - The agile marketing team: Fostering happiness and productivity in a dynamic landscape with Gabi Wichmann, Mantel Group - The strategic PMM: From launch to lifecycle leadership with Cláudia Capelo, CMC Markets ANZ - One story, many markets: Localising positioning across time zones with Fabian Claveria, Afterpay - How to become a customer and market expert in your domain - The future of demos: creating more impactful demos that cut through crowded markets

Successful product outcomes depend on more than great strategy; they rely on tight alignment between Product Management and Product Marketing. And let’s be honest... that alignment doesn’t always come easy. In this fast-paced, hands-on workshop, we’ll bring PMs and PMMs together to tackle the friction head-on. What to expect: 1. Kick off in groups made up of attendees from your original summit, sorted by company size and maturity, to list your biggest cross-team pain points 2. Join mixed PM/PMM tables to tackle those challenges and co-create practical solutions together With guided prompts and quick frameworks fueling energizing conversations, you’ll leave with actionable tools and fresh perspectives to strengthen collaboration and drive launch success.