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Andrew

Hatfield

Marketing Strategist

Deepstar Strategic

Andrew Hatfield is a globally recognised product marketing and GTM strategist with over 29 years of experience driving growth across startups, enterprises, and government. He began his career as a developer and moved through engineering, sales, and architecture before landing in product marketing - giving him a rare 360° view of the B2B tech ecosystem. Known for his fanatical focus on the customer, Andrew has built over $1.64B in pipeline and delivered $196M in sales by aligning product, sales, and marketing around what buyers truly care about. He’s the Australian Ambassador for the Product Marketing Alliance, a global speaker, and host of The Buyer Led Growth Show. When he’s not growing revenue, he’s cooking over fire and sipping cocktails.

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29 October 2025 09:00 - 09:30

Chairperson's opening & icebreaker: The APAC PMM: Global thinker, local executor

Product marketing in APAC comes with a unique balancing act: aligning to global strategy while adapting to the realities of local markets, customers and cultures. In this opening session, your chairperson will welcome the community, set the tone for the day, and explore what it really means to be a product marketer in the APAC region today. Through a short interactive icebreaker, you'll connect with peers, share the challenges shaping your role, and uncover the themes that will run throughout the summit. Whether you're navigating regional launches, influencing global stakeholders, or tailoring messaging for diverse markets, this session is your opportunity to start the day by learning who's in the room and the perspectives they'll bring.

29 October 2025 16:45 - 17:00

Chairperson closing remarks

We'll wrap up the summit by reflecting on the day's biggest insights, celebrating the power of the product marketing community, and leaving you with practical ideas and inspiration to take back to your team.