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Andrew

Hatfield

Marketing Strategist

Deepstar Strategic

Andrew Hatfield is a globally recognised product marketing and GTM strategist with over 29 years of experience driving growth across startups, enterprises, and government. He began his career as a developer and moved through engineering, sales, and architecture before landing in product marketing - giving him a rare 360° view of the B2B tech ecosystem. Known for his fanatical focus on the customer, Andrew has built over $1.64B in pipeline and delivered $196M in sales by aligning product, sales, and marketing around what buyers truly care about. He’s the Australian Ambassador for the Product Marketing Alliance, a global speaker, and host of The Buyer Led Growth Show. When he’s not growing revenue, he’s cooking over fire and sipping cocktails.

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29 October 2025 09:00 - 09:30

Chairperson’s opening icebreaker: The PMM’s playbook for diagnosing GTM failure

Your CEO says, “Our GTM isn’t working; fix it.” But where do you even begin when pipeline’s down, churn’s up, and everyone’s pointing fingers in different directions? To open the day, Andrew Hatfield will guide you through an interactive session that provides you with a practical GTM diagnostic exercise designed to help you separate signal from noise. You’ll collaborate with fellow PMMs to: - Identify what’s actually broken (vs what just feels broken) - Pressure-test your hypotheses using Andrew’s tried-and-tested GTM triage framework - Prioritise actions that create the biggest impact - Draft a lightweight, data-led roadmap you can take back to your team