Your product might start the story - but it’s your community that turns it into a movement. The most powerful product marketing happens when you build with your community, not just for them. Join Anna as she unpacks how to spark and sustain community energy that feeds your GTM strategy, drives product love, and turns everyday users into brand evangelists. From launch day to monthly community programs, this session is your playbook to engage your community and turn your next launch into something not just successful - but genuinely loved. You’ll leave this session knowing: - How to build and nurture a thriving product community - Why your community is your secret weapon for product launches (and how to activate them) - How to close the loop with customers in ways that deepen loyalty and surface insights - What listening systems you need in place to inform your roadmap