Working in product marketing within an Eastern tech company offers a masterclass in adaptability. With rapid change as the only constant, PMMs must balance long-term vision with short-term pivots, all while bridging cultural norms, communication styles, and decision-making frameworks that may differ from Western expectations. This session unpacks what it means to thrive in a system where speed meets ambiguity - and how to lead through it. Key takeaways: - How to align product marketing in environments where roles, goals, and strategies evolve frequently - Adapting to Eastern ways of working — decision velocity, hierarchy, and trust-building - Navigating ambiguity: operating with incomplete information, shifting OKRs, and unclear swim lanes - Communication strategies that work across culturally diverse cross-functional teams - Balancing global expectations with local execution: managing stakeholders across time zones and value systems - Redefining success as a PMM beyond Western frameworks — what growth and leadership look like in Eastern contexts