Ask five people what product marketers do, and you’ll likely get five different answers. If nobody clearly understands what you bring to the table, Product Marketing will be at risk of being undervalued compared to other functions. In this session, we’ll explore how Product Marketing can become a key driver of business success by positioning PMMs as strategic advisors for both product and business. You’ll learn how to build influence, apply frameworks for data-driven prioritization and execution, and effectively communicate the impact of your work. Walk away with actionable insights on how to elevate the Product Marketing function within your organization.