B2B organsiations continue to miss revenue targets. Its chaos juggling content, buyer engagement, sales tools and skills, and coaching. Product marketers keep fighting for head space knowing that Go-To-Market teams are your biggest growth lever—but doing more isn’t the answer. Doing what works—AT SCALE—is. Yet disconnected tools, generic programs, and AI that lacks CONTEXT leave teams struggling to focus on what matters without knowing what is working. Join Joe as he unpacks the realities of what an AI-powered extension of your team looks like, and how every signal (spoken, shared, or shown), drives real-time actions tailored to each customer facing role. The point we’ll share is that when your people perform at their best, your business does too! You’ll hear how to; - Simplify AI adoption - Adopt Content with Context - Define lead and lag indicators - Pinpoint your biggest blockers - Scale "what good looks like" and lead strategic GTM priorities