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Teena
Wooldridge
Senior Director of APAC & China Marketing
LinkedIn
Teena Wooldridge is a dynamic marketing leader known for transforming bold ideas into measurable business outcomes. As Senior Director of Marketing for LinkedIn Talent Solutions across APAC and China, she spearheads initiatives that help organisations attract, hire, and grow top talent in today’s fast-changing world of work. With over two decades of cross-industry experience, Teena brings a unique blend of deep HR domain expertise and cutting-edge B2B marketing acumen. She is passionate about leveraging AI, data, and storytelling to build impactful products and programs that connect brands with the right audiences. Teena has led high-performing product marketing teams at American Express and LinkedIn, launching innovative solutions that fuel growth. Most recently, her team is leading APAC’s program to build LinkedIn’s first AI agent-powered solution—redefining what product marketing looks like in the age of AI.
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29 October 2025 15:45 - 16:30
Panel | The customer is the roadmap: Building user-led products through PM x PMM alignment
Great products aren’t built in silos – they’re shaped by deep customer insight and cross-functional alignment. This joint panel between Product-Led and Product Marketing Summits explores how tight collaboration between Product Management (PM) and Product Marketing (PMM) transforms user feedback into strategic direction. Join product and marketing leaders as they discuss real-world tactics for co-owning the roadmap, validating value propositions, and delivering products that resonate. Expect candid insights on shared metrics, go-to-market alignment, and the power of a truly user-led approach. Key takeaways: - How co-owning the customer charter from day one helps build a shared understanding across PM and PMM - Why embedding feedback mechanisms throughout the customer journey creates a continuous insight engine - How PMM can actively shape product development, not just messaging, by testing value early and often - How aligning around customer-designed metrics leads to meaningful transformation, not just adoption - Why a shared vision, not just shared goals, is the foundation for a successful global launch strategy